"pups" App Store Keywords Research Case | ASOTools
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"pups" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pups” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “penny board”, “positive-quotes”, “rhythms”, “thời tiết”, “wahat”, “guitar center”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pups” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pups from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pups dog 39 30 250+ 109
popups blocker 33 22 250+ 152
mighty pups 29 16 247 129
pupsie surprise unicorn 18 12 250+ 111
pups games 14 15 249 132

The search volume of the core keyword pups in Google App Store reached 60, its difficulty level reached 13, and the number of apps related to it reached 248, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PAW Patrol: Pups Runner pow patrols 63 15
2
Paw Ryder Phone - Call the pups! papi chulo 31 36
3
Pups Rush tap two fun ≤5 15
4
Pups Ryder Subway Run patrol Rush - Endless Game ryder game ≤5 9
5
Puppy Town - Merge & Win???? pup 60 71
6
PAW Patrol Pups to the Rescue rusty rivets 31 23
7
Paw Ryder Moto Patrol Race 3D 447 23 28
8
Puppy dog Run World PaLs cockapoo 53 52
9
Puppy camera mask editor for fans puppy camera editor ≤5 30
10
Air Patrol Battle Sea paw patrol air and sea adventures free ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
catsimuiator 83 6 106 56
best buu 82 53 249 227
pippa pig 70 17 250+ 167
peppas pigs 70 13 250+ 150
h i 68 9 250+ 58

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cat Simulator : your kitty can ride bike and horse kittyz: cat simulator where you can ride ≤5 30
2
Cat Simulator Museum kitty cat simulator 3d craft ≤5 30
3
Cat Run Dash dash cat ≤5 22
4
Kitten Cat Craft-Cat Vs Dog cat simulator 2018: rat vs cat ≤5 30
5
Laser Cat Simulator laser for cat simulator ≤5 30
6
Crazy Cat Rush Racing Run Kitty Craft crazy cat rush racing run kitty craft ≤5 26
7
Cat Simulator - Football adventure приключение маленького котенка ≤5 10
8
Mouse Simulator mouses 58 5
9
Cat Simulator acariciar gatos ≤5 6
10
Kitten Cat Simulator:Cute cat SMASH Kids Room silly cats 11 30

These five keywords: “catsimuiator”, “best buu”, “pippa pig”, “peppas pigs”, “h i”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cat Simulator : your kitty can ride bike and horse”, “Cat Simulator Museum”, “Cat Run Dash”, “Kitten Cat Craft-Cat Vs Dog”, “Laser Cat Simulator”, “Crazy Cat Rush Racing Run Kitty Craft”, “Cat Simulator - Football adventure”, “Mouse Simulator”, “Cat Simulator”, “Kitten Cat Simulator:Cute cat SMASH Kids Room”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pups”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pups