"living room" App Store Keywords Research Case | ASOTools
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"living room" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “living room” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “планеты”, “zedge ringtones”, “psychotic”, “prodigal”, “sembaruthi”, “ny”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “living room” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword living room from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
living room ideas 45 7 250+ 16
living rooms ideas 45 1 250+ 17
living room design 39 14 250+ 42
living room designs 39 5 250+ 25
living room decorating 34 7 250+ 40

The search volume of the core keyword living room in Google App Store reached 32, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
5000+ Living Room Interior Design livingroom 48 3
2
Living Room Decorating Ideas decorating rooms 45 7
3
Living Room Design best living room designs ≤5 30
4
Hidden Objects Living Room – Find Object in Rooms some things new 26 31
5
Living room Design 2020 livingroom design ≤5 30
6
Living Room Reset living room reset ≤5 17
7
Living Room Int living room int ≤5 30
8
Room Planner: Home Interior & Floorplan Design 3D interior design 51 39
9
Latest LivingRoom Designs 2019 livingroom hairlounge ≤5 30
10
Simple Living Room Designs ruang tamu 24 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hope depot 87 39 250+ 175
home deopt 87 34 250+ 159
tubifly 80 68 249 246
home depot 79 34 250+ 161
the home depot 69 36 250+ 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Home Depot home deopt 87 34
2
Project Color - The Home Depot room color 39 11
3
Workforce Tools workforce 43 42
4
Designer for Home Depot kitchen design app home depot ≤5 30
5
Specialty Trades home depot pro 22 28
6
Multifamily wilmar 28 45
7
Coupons for Home Depot by Couponat rapidpass app home depot ≤5 21
8
Office Depot® For Business office depot business 27 37
9
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
10
Pro Referral porch pro 6 8

These five keywords: “hope depot”, “home deopt”, “tubifly”, “home depot”, “the home depot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Home Depot”, “Project Color - The Home Depot”, “Workforce Tools”, “Designer for Home Depot”, “Specialty Trades”, “Multifamily”, “Coupons for Home Depot by Couponat”, “Office Depot® For Business”, “US Shop Online: Coupons, Deals for Online Shopping”, “Pro Referral”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “living room”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “living room