"live video" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “live video” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “deip.io”, “укрзалізниця”, “equatorial guinea”, “beatmaker”, “luxury”, “people magazine”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “live video” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword live video from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
live video cricket 36 12 250+ 85
video live 33 20 250+ 122
live video chat 32 26 250+ 121
call video live 28 7 250+ 89
live videos chat 26 9 250+ 121

The search volume of the core keyword live video in Google App Store reached 35, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Live Talk - free video chat tallk 46 22
2
Sweet Date - Live video chat with strangers livw 63 24
3
Tango - Live Video Broadcasts and Streaming Chats tango 53 49
4
BIGO LIVE–Live Stream, Live Chat, Go Live b 70 76
5
Coco - Live Video Chat coconut c o c o 70 22
6
LiveMe Pro - Live Stream, Video Chat&Go Live! live stream 49 45
7
Live Chat Video Call with strangers popa 26 11
8
HOLLA - Live Random Video Chat huola 43 23
9
CameraFi Live - YouTube, Facebook, Twitch and Game camera live 31 13
10
Livesho - Live Random Video Chat live video baat karne wala free apps ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twitter 91 77 250+ 74
toitsh 85 68 250+ 246
videot 85 47 250+ 241
tuichw 85 17 250+ 100
ommegle 85 16 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter twiiit 93 73
2
Periscope - Live Video peresicope 53 32
3
Vine vine 50 52
4
Owly for Twitter owly 14 26
5
Talon for Twitter twitet app 33 30
6
Twidere for Twitter tweedle 6 22
7
Palabre for Twitter twtter 93 34
8
Downloader for Twitter - Download Tweet Video, GIF tweet gif downloader 31 8
9
TwitPane twitterrific 20 38
10
Lite for Twitter - Lite app 2020 twitter lite 20 15

These five keywords: “twitter”, “toitsh”, “videot”, “tuichw”, “ommegle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Periscope - Live Video”, “Vine”, “Owly for Twitter”, “Talon for Twitter”, “Twidere for Twitter”, “Palabre for Twitter”, “Downloader for Twitter - Download Tweet Video, GIF”, “TwitPane”, “Lite for Twitter - Lite app 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “live video”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “live video