"luxury" App Store Keywords Research Case | ASOTools
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"luxury" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “luxury” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “liga pro”, “manga”, “gams”, “princesas disney”, “urge”, “sendungsverfolgung”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “luxury” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword luxury from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
luxury cars 39 11 250+ 92
luxury car 27 24 250+ 92
luxury homes 26 13 250+ 92
home luxury 26 11 250+ 108
the luxury closet 25 34 250+ 201

The search volume of the core keyword luxury in Google App Store reached 38, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Home Design - Luxury Interiors luxurious 30 9
2
European Luxury Cars europeans 55 8
3
LuxuryEstate – Luxury Homes toll brothers 34 34
4
The Luxury Closet - Buy & Sell Authentic Luxury buyma 39 47
5
American Luxury and Sports Cars luxuries 46 16
6
Tata CLiQ Luxury tata elxsi 26 40
7
Luxury Car Simulator most expensive car in the world 41 9
8
Luxury Tourist City Bus Driver ???? Free Coach Games transporte esmeraldas ≤5 13
9
Virtual Billionaire Dad Simulator: Luxury Family billionaires boys club 41 49
10
Luxury Escapes - Best Deals on Hotels & Resorts secret escapes 48 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rancerover 63 55 250+ 227
car rentals 63 10 250+ 39
rant a car 63 9 250+ 62
rent cars 63 8 250+ 59
wprint 60 60 250+ 246

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Real Offroad Rover Stunts : Dragon Road Mega Ramps offroad rover ≤5 30
2
Luxury Prado Jeep Spooky Stunt Parking Range Rover range rover car games 3d police ≤5 8
3
Offroad Rover offroad rover ≤5 30
4
Rover Sport: Crazy City Drift, Drive and Stunts range rover sport simulator 2020 ≤5 17
5
Rover Velar Super Car: Speed Drifter velar 38 43
6
Range Rover Sports: Extreme City Stunts & Drift range rover games 2020 ≤5 30
7
Rover Sport Super Car: Speed Drifter range rover sport 37 28
8
Street Driving School - Range Rover 2020 range rover evoque car game ≤5 30
9
Car Wallpaper Range Rover carspecs lr range rover 2015 ≤5 30
10
Range Rover: Extreme New City Stunts & Drift range rover taxi driver ≤5 30

These five keywords: “rancerover”, “car rentals”, “rant a car”, “rent cars”, “wprint”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Real Offroad Rover Stunts : Dragon Road Mega Ramps”, “Luxury Prado Jeep Spooky Stunt Parking Range Rover”, “Offroad Rover”, “Rover Sport: Crazy City Drift, Drive and Stunts”, “Rover Velar Super Car: Speed Drifter”, “Range Rover Sports: Extreme City Stunts & Drift”, “Rover Sport Super Car: Speed Drifter”, “Street Driving School - Range Rover 2020”, “Car Wallpaper Range Rover”, “Range Rover: Extreme New City Stunts & Drift”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “luxury”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “luxury