"listening" App Store Keywords Research Case | ASOTools
×

"listening" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “listening” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “inglish”, “grundgesetz”, “post office”, “the amazing spider man”, “big fishing games”, “kale”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “listening” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword listening from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
listening to music 36 27 250+ 186
listening device 24 12 250+ 123
english listening 22 25 250+ 96
english - listening 22 9 250+ 96
listening english 21 9 250+ 110

The search volume of the core keyword listening in Google App Store reached 37, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
IELTS Listening Practice - English Listening ielts listening 21 5
2
Listen English Daily Practice listen english 21 11
3
English Listening Step by Step - English Speaking listening making ≤5 15
4
English Listening and Speaking english listening 22 25
5
Listening от Skyeng vimbox субтитры от skyeng ≤5 22
6
English Listening Test english listening test 7 5
7
English Listening english listening & quiz ≤5 30
8
Shazam - Discover songs & lyrics in seconds shazam 64 45
9
Learn English - Listening and Speaking learn english 43 51
10
VOA Learning English - Practice listening everyday voa learn english 31 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtu 100 55 250+ 193
yoitibe 100 54 250+ 214
yout ube 100 47 250+ 222
yutupgo 100 47 249 199
yiutuber 100 43 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube Kids youtoubu 100 30
3
YouTube TV - Watch & Record Live TV yo utibe 100 30
4
YouTube for Android TV y 80 90
5
YouTube Music - Stream Songs & Music Videos u tiube 100 30
6
YouTube Music musicr 65 40
7
YouTube TV - Watch & Record Live TV you tuoby 100 30
8
YouTube Kids for Android TV мультиках 60 20
9
YouTube Studio youtubestadio 63 44
10
YouTube VR vr 55 70

These five keywords: “youtu”, “yoitibe”, “yout ube”, “yutupgo”, “yiutuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids”, “YouTube TV - Watch & Record Live TV”, “YouTube for Android TV”, “YouTube Music - Stream Songs & Music Videos”, “YouTube Music”, “YouTube TV - Watch & Record Live TV”, “YouTube Kids for Android TV”, “YouTube Studio”, “YouTube VR”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “listening”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “listening