"differences" App Store Keywords Research Case | ASOTools
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"differences" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “differences” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “photo-editing”, “celebrated”, “نكت”, “crystallizer”, “minnesota lottery”, “holograph”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “differences” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword differences from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
find the differences 29 27 250+ 124
find differences 27 20 250+ 124
spot the differences 21 14 249 97
find differences games 18 30 250+ 116
5 differences 15 11 250+ 107

The search volume of the core keyword differences in Google App Store reached 46, its difficulty level reached 51, and the number of apps related to it reached 249, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Find The Difference - Spot It Game ifnd 50 18
2
Puzzlespel : Find the Differences what differences ≤5 6
3
Find the difference 750 + levels diffrence 51 12
4
Find The Difference - Brain Differences Puzzle differences puzzle ≤5 6
5
Find the differences 750 + levels find the differences 29 27
6
Find the Difference 1000+ levels, Spot Differences find differences games 18 30
7
Happy Differences - Find them all differences find them all 6 6
8
5 Differences Online 5 differences 15 11
9
Differences Online Journey differences online journey ≤5 30
10
Find the Differences indiferente 39 53

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
greatclips 60 57 249 237
games free download 58 58 250+ 250
out 55 68 250+ 57
geams 54 51 250+ 239
adivinas para niños 53 26 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Great Clips Online Check-in great clips 59 31
2
Great Clips Connect great clips 59 31
3
Supercuts Online Check-in supercuts 49 51
4
Draw Something Classic draw something 36 24
5
Cost Cutters Hair Salon cost cutters 33 36
6
Google Authenticator google authenticator 54 12
7
Mobile Security, Antivirus & Cleaner by Lookout lookout 40 44
8
Clock time 70 82
9
Google Play Music mysic 65 44
10
KLWP Live Wallpaper Maker live wallpaper maker 25 14

These five keywords: “greatclips”, “games free download”, “out”, “geams”, “adivinas para niños”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Great Clips Online Check-in”, “Great Clips Connect”, “Supercuts Online Check-in”, “Draw Something Classic”, “Cost Cutters Hair Salon”, “Google Authenticator”, “Mobile Security, Antivirus & Cleaner by Lookout”, “Clock”, “Google Play Music”, “KLWP Live Wallpaper Maker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “differences”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “differences