"life 360" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “life 360” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “remax”, “fc barcelona”, “casa”, “elephants”, “itunes”, “caisse epargne”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “life 360” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword life 360 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
life. 360 41 22 247 144
360 life 23 22 250+ 149
life 360 app 21 22 250+ 154
life 360 free 16 22 248 159
my life 360 12 22 249 165

The search volume of the core keyword life 360 in Google App Store reached 54, its difficulty level reached 25, and the number of apps related to it reached 248, among them, there are 149 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Life360: Family Locator & GPS Tracker for Safety locators 55 11
2
Family360 - Family Locator, GPS Tracker family 360 12 9
3
Life360 Church life 360 church of the assemblies of god ≤5 30
4
Connected - Family Locator - GPS Tracker connected 52 48
5
Family Locator trackers 44 19
6
Family Locator - GPS Tracker For Find My Friends finf my friends 29 30
7
My Family - Family Locator my family 36 39
8
Family Locator and Secure Messenger - LifeCircle life circle ≤5 9
9
iSharing - GPS Location Tracker for Family and kid fine my friend 29 33
10
Family locator / GPS location - Locator 24 локатор 12 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
insatgram 100 51 249 208
instaram 100 40 249 181
instgram 100 38 248 171
istergarm 100 27 249 138
instagrams 100 26 250+ 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram inestagram 100 47
2
Layout from Instagram: Collage layout 51 44
3
Boomerang from Instagram boomerang 55 50
4
FastSave for Instagram fasfast 68 63
5
Story Saver - Story Downloader for Instagram 2020 new instagram 2020 story ≤5 5
6
Repost for Instagram - Regrann regann 38 43
7
Theme for Instagram insta launcher ≤5 30
8
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
9
Threads from Instagram threads 48 25
10
Instant Downloader | for Instagram تحميل برنامج انستقرام عربي الحديث ≤5 30

These five keywords: “insatgram”, “instaram”, “instgram”, “istergarm”, “instagrams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Layout from Instagram: Collage”, “Boomerang from Instagram”, “FastSave for Instagram”, “Story Saver - Story Downloader for Instagram 2020”, “Repost for Instagram - Regrann”, “Theme for Instagram”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Threads from Instagram”, “Instant Downloader | for Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “life 360”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “life 360