"lego movie" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lego movie” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “probot”, “ginseng”, “gilr”, “caracas”, “hyvee”, “gudang lagu”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lego movie” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lego movie from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ninjago lego movie 31 38 250+ 204
the lego movie 30 28 250+ 186
lego batman movie 27 36 250+ 215
lego movie 2 26 30 250+ 201
the lego movie 2 25 33 250+ 212

The search volume of the core keyword lego movie in Google App Store reached 36, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 192 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
THE LEGO® MOVIE 2™ Movie Maker the lego movie 30 28
2
LEGO® Star Wars™: TFA legos 66 23
3
Lego Movie - Everything Is Awesome Road EDM Dancin everything is awesome 24 29
4
LEGO® TV lego chima 29 36
5
LEGO ® Batman: Beyond Gotham lago batman 45 30
6
LEGO® Life: Safe Social Media for Kids lego 65 35
7
LEGO® TV toggo app 18 18
8
LEGO® Jurassic World™ lego juarassic world 45 15
9
LEGO® Super Mario™ super mario maker2 36 30
10
LEGO® BOOST Star Wars™ lego sets star wars 36 46

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fqcebooka 100 60 250+ 231
amaz 100 60 248 76
googlwe 100 56 248 204
amazin 100 52 250+ 188
goolle 100 46 247 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Beat - Ride app taxi beat 12 13
2
Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket 3 66 100
3
Pic Collage Maker, Photo Editor - FotoCollage edición dé fotos 46 40
4
MX Player TV mx player live tv 14 10
5
Coin Master coin master 59 22
6
Messenger – Text and Video Chat for Free messenger 83 86
7
Flashlight votoot ≤5 30
8
Birthdays for Android birthday 48 70
9
كلمات ومنشورات ٢٠٢٠ العبارات 39 24
10
Snapchat snapchat 83 46

These five keywords: “fqcebooka”, “amaz”, “googlwe”, “amazin”, “goolle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Beat - Ride app”, “Teen Patti Gold - 3 Patti, Rummy, Poker & Cricket”, “Pic Collage Maker, Photo Editor - FotoCollage”, “MX Player TV”, “Coin Master”, “Messenger – Text and Video Chat for Free”, “Flashlight”, “Birthdays for Android”, “كلمات ومنشورات ٢٠٢٠”, “Snapchat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lego movie”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lego movie