"leadership" App Store Keywords Research Case | ASOTools
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"leadership" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “leadership” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “erotic”, “qmee”, “watchap”, “été”, “annoying”, “dte energy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “leadership” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword leadership from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
leadership quotes 43 5 250+ 50
leadership qualities 36 5 250+ 44
leadership skills 34 6 250+ 40
situational leadership 17 27 249 172
leadership development 12 5 250+ 41

The search volume of the core keyword leadership in Google App Store reached 39, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 15 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Leadership Development leadership development 12 5
2
Advanced Leadership my leadership journey ≤5 30
3
Leadership Skills Training leadership qualities 36 5
4
The Mind of The Leader extreme ownership 26 29
5
Characteristics of a Good leader(Learn Leadership) leadership challenges ≤5 30
6
How to Be a Leader expert secrets 11 12
7
How to Be a Good Leader best leader app ≤5 30
8
Leadership and Management management 37 59
9
Leadership Styles - Learning confagricoltura leader app ≤5 30
10
Leadership And Management Books peter drucker books ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
c_a_t_s 68 30 250+ 212
gls 58 53 249 193
líder 58 40 250+ 137
nation 55 66 249 51
crms 55 1 249 14

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cookie Cats Pop cookie cats 21 24
2
Little Kitty Town - Collect Cats & Create Stories kitty town 8 15
3
44 Cats - The Game 44 36 34
4
Kid-E-Cats Animal Doctor Games for Kids・Pet Doctor три кота врачи игра ≤5 25
5
Super Cats(Beta test recruiting) supercats 25 35
6
Cats the Commander cats the commander 7 18
7
Cats are Liquid - A Better Place hmhv ≤5 30
8
Breed cats using magic skills: Evolve And Create cat alchemy ≤5 13
9
Cats & Magic: Dream Kingdom todo cat ≤5 14
10
Hello Cats hello cats 9 16

These five keywords: “c_a_t_s”, “gls”, “líder”, “nation”, “crms”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cookie Cats Pop”, “Little Kitty Town - Collect Cats & Create Stories”, “44 Cats - The Game”, “Kid-E-Cats Animal Doctor Games for Kids・Pet Doctor”, “Super Cats(Beta test recruiting)”, “Cats the Commander”, “Cats are Liquid - A Better Place”, “Breed cats using magic skills: Evolve And Create”, “Cats & Magic: Dream Kingdom”, “Hello Cats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “leadership”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “leadership