"leader" App Store Keywords Research Case | ASOTools
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"leader" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “leader” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gamss”, “tag”, “word”, “roblux”, “wallpapers hd”, “peleton”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “leader” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword leader from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pga leaderboard 55 23 250+ 110
chearleader 46 32 249 181
leadership quotes 43 5 250+ 46
cheerleader 40 34 249 163
leadership 39 50 250+ 21

The search volume of the core keyword leader in Google App Store reached 53, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEADer:Free CRM & Caller ID to Track Leads & Sales crms 55 1
2
LEADER leader app chile ≤5 27
3
The Mind of The Leader extreme ownership 26 29
4
Ludo King™ ludo 54 75
5
How to Be a Leader expert secrets 11 11
6
Qualities Of A Good Leader qualities 31 16
7
Leadership and Management supervisory management 7 7
8
Army Leader's Book leaders book 15 5
9
How to Be a Good Leader best leader app ≤5 30
10
Leadership Development leadership 39 50

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dailey mail 82 24 250+ 137
dailymail 82 21 250+ 196
drooboz 72 30 250+ 192
daily mail 66 28 250+ 171
abodo reader 65 24 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Post - Nigeria News daily post newspaper nigeria ≤5 2
2
English News Reader english news reader ≤5 9
3
Breaking News UK: World & Local Daily Headlines uk breaking news 36 14
4
UK Newspapers uk newspapers 31 12
5
USA Newspapers - US News App national newspapers 46 30
6
Radio Daily Mail PRO+ daily mail online 43 37
7
Dragonites Daily Mail daily mail online free ≤5 30
8
Daily Devotions by LHM lutheran hour ministries ≤5 2
9
All United Kingdom Newspaper | UK Newspaper 每日郵報 mailonline ≤5 30
10
Notify me - Notification Reminder notify me 9 15

These five keywords: “dailey mail”, “dailymail”, “drooboz”, “daily mail”, “abodo reader”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Post - Nigeria News”, “English News Reader”, “Breaking News UK: World & Local Daily Headlines”, “UK Newspapers”, “USA Newspapers - US News App”, “Radio Daily Mail PRO+”, “Dragonites Daily Mail”, “Daily Devotions by LHM”, “All United Kingdom Newspaper | UK Newspaper”, “Notify me - Notification Reminder”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “leader”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “leader