"layak" App Store Keywords Research Case | ASOTools
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"layak" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “layak” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kriti sanon”, “di”, “pik”, “ristorante”, “youtube to mp3”, “show”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “layak” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword layak from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
layakaca21 58 30 247 141
kelayakan pinjaman perumahan ≤5 1 250+ 54
layak video ≤5 21 250+ 201
india kelayakan ≤5 11 250+ 137
layak layak ≤5 8 250+ 130

The search volume of the core keyword layak in Google App Store reached 63, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 212 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Likee - Let You Shine likee 59 33
2
Like Karo : Short Video App for India, Like Video laeka 39 51
3
KAYAK Flights, Hotels & Cars kiak 63 53
4
SI SEMAR LAYAK semar 34 45
5
Like Video Player lakme video file ≤5 15
6
India Chat & Hindi Dating nike india ka ≤5 18
7
Music player - 10 bands equalizer Audio player though 46 43
8
Like.ly - Like Video Status like.ly 31 29
9
ZAKZAK LIVE: live-streaming & video chat app yomolive 23 21
10
Live Talk - free video chat live chat 44 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 80 249 193
giamail 100 74 249 247
golgil 100 70 249 246
youtubetm 100 70 249 241
youtuoob 100 68 249 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google g o o g l e 100 30
2
Google Chrome: Fast & Secure chrome 76 45
3
Google Go: A lighter, faster way to search goog 65 67
4
Google Drive google drivs 85 42
5
Google Meet goigle meets 83 57
6
Google Classroom googel classroom 95 33
7
Google Photos googlr 76 44
8
Google Fit: Health and Activity Tracking fit 51 71
9
Google Home hromecast 65 43
10
Files by Google: Clean up space on your phone files 58 45

These five keywords: “googl”, “giamail”, “golgil”, “youtubetm”, “youtuoob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Meet”, “Google Classroom”, “Google Photos”, “Google Fit: Health and Activity Tracking”, “Google Home”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “layak”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “layak