"landlord" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “landlord” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hujan”, “malayala manorama news”, “movies download”, “are you okay”, “onlinepianist”, “chimpanzee”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “landlord” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword landlord from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
landlords 33 10 250+ 43
private landlords 24 10 250+ 93
landlord tycoon 11 16 250+ 158
landlord games 6 19 250+ 170
the landlordapp ≤5 34 250+ 241

The search volume of the core keyword landlord in Google App Store reached 35, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Landlord Tycoon: Real Estate Business - Idle Money lanlord 33 28
2
LANDLORD GO Business Simulator Games - Investing impresario digital ≤5 30
3
Mean Landlord pub landlord ≤5 20
4
Landlord Studio - Property Management App rentalmiles landlord ≤5 14
5
Tiny Landlord: Idle City & Town Building Simulator tiny landlord: idle city sim ≤5 30
6
Virtual Landlord App swipe landlord ≤5 30
7
Donut Trumpet Tycoon - Real Estate Investing Game donald trumpet 47 4
8
Landlord poker landlord ≤5 8
9
Landlord Manager: Real Estate Simulator landlord real estate tycoon ≤5 14
10
Landlord123 property management software 16 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zilliow 78 27 250+ 138
zilliw 78 21 250+ 112
zillow 76 20 250+ 106
hotel 72 84 250+ 99
tealtor 68 23 250+ 132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliw 78 21
2
Apartments & Rentals - Zillow renting apartments 58 11
3
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
4
Premier Agent® zillow premier agent 24 34
5
HotPads Apartments & Home Rentals sapartment 61 56
6
Redfin Real Estate: Search Homes for Sale redfin 60 23
7
Zillow Rental Manager zillow rental manager 28 39
8
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
9
Trulia Rent Apartments & Homes rentals homes 58 12
10
Zumper - Apartment Rental Finder rented 50 16

These five keywords: “zilliow”, “zilliw”, “zillow”, “hotel”, “tealtor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zillow: Find Houses for Sale & Apartments for Rent”, “Apartments & Rentals - Zillow”, “Realtor.com Real Estate: Homes for Sale and Rent”, “Premier Agent®”, “HotPads Apartments & Home Rentals”, “Redfin Real Estate: Search Homes for Sale”, “Zillow Rental Manager”, “Trulia Real Estate: Search Homes For Sale & Rent”, “Trulia Rent Apartments & Homes”, “Zumper - Apartment Rental Finder”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “landlord”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “landlord