"lamborghinis" App Store Keywords Research Case | ASOTools
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"lamborghinis" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lamborghinis” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “silver prices”, “cockroaches”, “instagram video downloader”, “apartment”, “scores”, “cutters”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lamborghinis” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lamborghinis from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallpapers of lamborghinis 33 1 250+ 38
pictures of lamborghinis 24 3 250+ 60
lamborghinis lamborghinis 14 30 250+ 64
lamborghinis games 7 9 250+ 145
ferraris and lamborghinis 6 3 250+ 69

The search volume of the core keyword lamborghinis in Google App Store reached 68, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Car Wallpapers for Lamborghini wallpapers of lamborghinis 33 1
2
Car Simulator Veneno lamborgini 68 13
3
Aventador Drift Simulator aventador 39 23
4
Lambo Car Simulator lambos 41 15
5
Lamborghini Aventador Simulator lamborghini 56 40
6
Aventador Driving Drift 2020 lamborghini car racing 9 10
7
Driving Lamborghini Aventador City Racer ferraris and lamborghinis 6 3
8
Lambo Game lambo 34 36
9
Car Lamborghini Wallpaper lamborghini wallpapers 21 1
10
Car Lamborghini Wallpaper HD pictures of lamborghinis 24 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bmws 70 5 250+ 70
car 68 100 250+ 220
soidermam 68 47 250+ 217
lamborgini 68 13 249 91
formoul 1 68 10 250+ 83

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Car Wallpapers for BMW car bmw 31 7
2
BMW Connected bmw 60 39
3
Wallpaper For BMW i8 bmw i8 40 11
4
i8 Super Car: Speed Drifter bmw car 31 10
5
Drifting BMW Car Drift Racing bmw drifting 18 10
6
Drifting BMW 2 : Car Racing bmw i330 ≤5 26
7
Car Wallpapers BMW 2 baron bmw ≤5 30
8
M Package : Car Simulator m package car simulator ≤5 30
9
Wallpapers BMW i8 Spyder bmw i8 wallpaper hd ≤5 30
10
X5 Drift Simulator bmwx5 55 16

These five keywords: “bmws”, “car”, “soidermam”, “lamborgini”, “formoul 1”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Car Wallpapers for BMW”, “BMW Connected”, “Wallpaper For BMW i8”, “i8 Super Car: Speed Drifter”, “Drifting BMW Car Drift Racing”, “Drifting BMW 2 : Car Racing”, “Car Wallpapers BMW 2”, “M Package : Car Simulator”, “Wallpapers BMW i8 Spyder”, “X5 Drift Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lamborghinis”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lamborghinis