"apartment" App Store Keywords Research Case | ASOTools
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"apartment" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “apartment” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “months”, “stars”, “piza”, “menards”, “the notebook”, “train timings”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “apartment” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword apartment from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sapartment 61 56 249 232
apartment apartment 61 11 250+ 64
apartments 59 43 250+ 54
renting apartments 58 11 250+ 67
rentals apartment 58 9 250+ 61

The search volume of the core keyword apartment in Google App Store reached 53, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Apartments.com Rental Search aparment 61 28
2
Apartments & Rentals - Zillow renting apartments 58 11
3
Apartment List: Housing, Apt, and Property Rentals apartment list 34 12
4
HotPads Apartments & Home Rentals sapartment 61 56
5
Apartments by Apartment Guide apartment guide 30 14
6
Apartment Finder apartment finder 41 12
7
Zumper - Apartment Rental Finder house renting 43 10
8
Trulia Rent Apartments & Homes rented housing 58 12
9
Rent.com Apartment Homes rent 49 68
10
Realtor.com Rentals: Apartment, Home Rental Search forrent.com 20 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roloxe 88 30 250+ 28
bôking 80 16 250+ 92
boonking 80 30 250+ 208
zilliow 78 19 250+ 110
zilliw 78 18 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
.R r 68 77
2
Gold Rush 3D! gold 51 70
3
Drum Pad – Free Beat Maker Machine free beat makers 23 11
4
Hip Hop Drum Pads 24 - Music Maker Drum Pad hip-hop drum pads 24 ≤5 5
5
LEGO® Building Instructions legos 66 25
6
Drum Pad Machine - Beat Maker & Music Maker launching pad 51 12
7
Idle Miner Tycoon - Mine Manager Simulator miner 45 62
8
Strong Granny - Win Robux for Roblox platform robuxy 68 41
9
Roblox roblocxx 88 63
10
Miga Town: My Apartment apartment apartment 61 11

These five keywords: “roloxe”, “bôking”, “boonking”, “zilliow”, “zilliw”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “.R”, “Gold Rush 3D!”, “Drum Pad – Free Beat Maker Machine”, “Hip Hop Drum Pads 24 - Music Maker Drum Pad”, “LEGO® Building Instructions”, “Drum Pad Machine - Beat Maker & Music Maker”, “Idle Miner Tycoon - Mine Manager Simulator”, “Strong Granny - Win Robux for Roblox platform”, “Roblox”, “Miga Town: My Apartment”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “apartment”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “apartment