"kung fu" App Store Keywords Research Case | ASOTools
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"kung fu" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kung fu” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chavo del 8”, “the bible”, “ip tracker”, “change”, “speeds”, “cushions”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kung fu” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kung fu from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kung fu tea 46 31 250+ 154
kung fu panda 3 45 22 250+ 147
kung fu panda 43 12 250+ 102
kung fupanda2 39 25 250+ 150
kung fu panda 2 39 19 250+ 138

The search volume of the core keyword kung fu in Google App Store reached 44, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kung fu fight karate offline games 2020: New games tikkan 3 game 34 34
2
Kung Fu kong fu 51 7
3
Chinese Kungfu kungfu 36 17
4
Tag Team Karate Fighting Games: PRO Kung Fu Master karate kid 2 51 17
5
Kung Fu Tea kung fu tea 46 31
6
Learn Kung Fu كونجوفو 18 8
7
Kung Fu Fight Arena: Karate King Fighting Games kung games 7 15
8
Kung Fu Attack 4 - Shadow Legends Fight kongfu 33 12
9
Kung Fu Attack - Save The Girl kung 23 53
10
Kung Fu Do Fighting kung fu do fighting ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hi 68 78 250+ 62
h i 68 9 250+ 58
tuger 65 36 249 170
instrução técnica 61 54 249 245
hulek 60 13 249 117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SayHi Chat, Meet New People sahi 78 66
2
Just Say Hi Online Dating App. Chat & Meet Singles d app online ltd ≤5 30
3
Hitwe - meet people and chat hitwe 37 24
4
hi5 - meet, chat & flirt hi5 44 31
5
Hi-YAH! hi yah ≤5 30
6
Hi Translate - Free Voice and Chat Translate hi tensions 26 37
7
Hi! Kitties♪ hi hi 39 30
8
Hi Dictionary-Free Language Translation Dictionary h i 68 9
9
Video Chat for SayHi hi video chat app free ≤5 6
10
Hi! Puppies2 ♪ hi j 7 22

These five keywords: “hi”, “h i”, “tuger”, “instrução técnica”, “hulek”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SayHi Chat, Meet New People”, “Just Say Hi Online Dating App. Chat & Meet Singles”, “Hitwe - meet people and chat”, “hi5 - meet, chat & flirt”, “Hi-YAH!”, “Hi Translate - Free Voice and Chat Translate”, “Hi! Kitties♪”, “Hi Dictionary-Free Language Translation Dictionary”, “Video Chat for SayHi”, “Hi! Puppies2 ♪”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kung fu”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kung fu