"koi fish" App Store Keywords Research Case | ASOTools
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"koi fish" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “koi fish” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “quizzer”, “nöbetçi eczaneler”, “friday 13th games”, “instagram quotes”, “inasta”, “ice cream cake”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “koi fish” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword koi fish from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
koi fish tattoo 34 11 250+ 89
koi fish wallpaper 11 7 250+ 80
fish games koi ≤5 9 249 130
fish live wallpaper 2019 aquarium koi background ≤5 6 250+ 175
koi fish live wallpaper 2020 ≤5 6 250+ 152

The search volume of the core keyword koi fish in Google App Store reached 33, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Koi Free Live Wallpaper okinawa churaumi aquarium ≤5 30
2
Zen Koi 2 koi 40 58
3
Koi Fish Theme & Lively 3D Ripple Effect hinh nen dong 3d ca chep hoa rong ≤5 10
4
Idle Koi Fish - Zen Pond wadia game koi ≤5 25
5
Zen Koi コイ 9 32
6
Fish Live Wallpaper free: Koi Fish Backgrounds HD cool fish 19 30
7
Water Garden Live Wallpaper watery wallpapers 31 8
8
Lively Koi Fish 3D Theme koi achi si theme ≤5 7
9
Japanese Koi Fish Wallpaper japanese koi fish live wallpaper ≤5 4
10
Beautiful Koi Fish fish head app ≤5 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aquariums 58 7 250+ 68
fish 55 87 250+ 161
aquarium 52 68 250+ 76
helped 51 26 249 175
avaiable 51 5 237 48

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyReef 3D Aquarium amazing aquarium ≤5 30
2
Fish Farm 3 - 3D Aquarium Simulator aquarium 52 68
3
Fish Tycoon 2 Virtual Aquarium aqarium 37 9
4
3D Aquarium Live Wallpaper HD peceras 48 9
5
Aquarium Sim biotope aquarium simulator ≤5 15
6
NANO AQUARIUM Free aquarium academy ≤5 30
7
Aquarium Note aquatics 31 13
8
Aquarium Live Wallpaper acuario de pantalla en vivo ≤5 7
9
MyLake 3D Aquarium mylake 3d aquarium ≤5 22
10
The real aquarium - Live Wallpaper aquarium live 26 26

These five keywords: “aquariums”, “fish”, “aquarium”, “helped”, “avaiable”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MyReef 3D Aquarium”, “Fish Farm 3 - 3D Aquarium Simulator”, “Fish Tycoon 2 Virtual Aquarium”, “3D Aquarium Live Wallpaper HD”, “Aquarium Sim”, “NANO AQUARIUM Free”, “Aquarium Note”, “Aquarium Live Wallpaper”, “MyLake 3D Aquarium”, “The real aquarium - Live Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “koi fish”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “koi fish