"knitting" App Store Keywords Research Case | ASOTools
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"knitting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “knitting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “newport”, “rastreio correios”, “bap”, “la times”, “poets”, “instalar facebook”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “knitting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword knitting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
knitting patterns free 24 30 250+ 11
loveknitting 23 18 250+ 107
love knitting 23 3 250+ 27
looming knitting 21 15 249 93
loom knitting 21 8 249 48

The search volume of the core keyword knitting in Google App Store reached 38, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Knitting Stitches metier 33 10
2
Row Counter - Knitting and Crocheting lines count knits 43 1
3
Knitting Genius - Free Patterns to learn Knitting knitting patterns free 24 30
4
Knitrino - Knitting App, Patterns & Tutorials knitrino ≤5 13
5
Stitchart - Knitting Chart Designer and Tracker knitting chart ≤5 1
6
169 Knitting Stitch Patterns 169 ≤5 22
7
Crochet and Knitting tools : row counter and more! bergere de france 34 30
8
knitCompanion knit companion 10 25
9
Easy Knitty Counter | Crochet and Knit Row Counter knitty 7 17
10
Woolmi - customizable knitting patterns knitting pattern generator ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
loom 51 39 248 157
looms 51 38 249 171
diys 51 1 250+ 33
makes 50 53 250+ 232
patrons 48 19 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Loom: for influencers & brands looms 51 38
2
Guide for Loom Screen Recorder & Screenshot Taker loom app 9 18
3
Screen Recorder & Video Recorder - XRecorder screen recorder 58 75
4
Rainbow Loom Design rainbow loom 25 36
5
Loom Knitting looming knitting 21 15
6
The Basics of Loom knitting loom knitting patterns ≤5 30
7
Bead Loom Pattern Creator bead loom bracelet patterns ≤5 30
8
Screen Recorder, Video Recorder, V Recorder Editor videoing app 36 33
9
Rainbow loom bracelets looms bracelets 16 31
10
PIP: The Loom pip: the loom ≤5 12

These five keywords: “loom”, “looms”, “diys”, “makes”, “patrons”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Loom: for influencers & brands”, “Guide for Loom Screen Recorder & Screenshot Taker”, “Screen Recorder & Video Recorder - XRecorder”, “Rainbow Loom Design”, “Loom Knitting”, “The Basics of Loom knitting”, “Bead Loom Pattern Creator”, “Screen Recorder, Video Recorder, V Recorder Editor”, “Rainbow loom bracelets”, “PIP: The Loom”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “knitting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “knitting