"kite runner" App Store Keywords Research Case | ASOTools
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"kite runner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kite runner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “on the rocks”, “vice versa”, “design space cricut”, “big o”, “kroger pharmacy”, “cowgirl”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kite runner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kite runner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
flying kite battle runner ≤5 30 250+ 192
kite runner novel ≤5 30 250+ 193
kite runner novel offline ≤5 30 250+ 191
the kite runner racer - puzzle racing game ≤5 30 250+ 149
kite runner game ≤5 30 250+ 136

The search volume of the core keyword kite runner in Google App Store reached 38, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cat Runner: Decorate Home katrina 30 39
2
The Kite Runner AS & A2 kite runner novel ≤5 30
3
Pet Runner - Cat Rush runner rush ≤5 11
4
Kite Flying Festival Challenge tight 28 25
5
Pet Cat Endless Run cat endless run ≤5 8
6
X-Runner online runner games 9 14
7
Baby Boots Run - Endless Running Game run-baby-run ≤5 10
8
Temple Run الألعاب 61 60
9
Coaster Rush: Addicting Endless Runner Games addicting ganes 38 27
10
Maze Runner: Xtreme Car Racing Adventure the maze runner game free ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
sbay 90 65 249 243
trger 82 22 250+ 109
truxmap 80 68 250+ 246
nike 76 31 250+ 108

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® fruiy 56 17
3
Candy Crush Soda Saga sagas 50 33
4
Facebook faceb 100 79
5
DC Legends: Fight Superheroes bat-man 63 54
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 61
8
HSK Online — HSK Study and Exams hsk 30 32
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “sbay”, “trger”, “truxmap”, “nike”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kite runner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kite runner