"colour palette" App Store Keywords Research Case | ASOTools
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"colour palette" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “colour palette” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “resilience”, “princess polly”, “bruce springsteen”, “lloyd”, “toasting”, “riverdale”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “colour palette” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword colour palette from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
random colour palette generator ≤5 13 250+ 135
colour palette from photo ≤5 6 250+ 77
asian paints colour palette app ≤5 30 250+ 162
colour palette app ≤5 30 250+ 46
colour palette generator ≤5 30 250+ 41

The search volume of the core keyword colour palette in Google App Store reached 51, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pigments - Color Scheme Generator color pallet 51 6
2
Color Palette color palette 44 16
3
Palette - Extract Real/Live colors from any photo color pallets 51 6
4
Color Palette - Extract/Create Colors & Gradients color combos 43 11
5
Palette Pantone ???? Add color palettes to photos pantone studio 10 9
6
Color Harmony tollens 24 41
7
Just Palette pinot's palette 26 30
8
Color Palette - Oil Painting by Number oil paint colour mixing ≤5 30
9
Show My Colors - Fashion Palettes skin tone 29 12
10
Croma - Palette Manager color recognition chroma ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
clevernes 68 57 248 222
free 66 30 250+ 244
ppainting 63 32 250+ 195
painted 63 16 250+ 129
color 60 92 250+ 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Minecraft minecraft 80 95
2
Roblox roblocxx 88 63
3
Clash of Clans gamesaa 75 68
4
Five Nights at Freddy's fnaf 59 20
5
Happy Color™ – Color by Number colour 48 47
6
Samsung Smart Switch Mobile swhits 63 58
7
Organ Trail: Director's Cut directors cut 16 28
8
BeautyPlus - Easy Photo Editor & Selfie Camera beatiful 61 22
9
Woodoku continuemos 6 35
10
Lazada 12.12 Year End Sale lazada 61 38

These five keywords: “clevernes”, “free”, “ppainting”, “painted”, “color”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Minecraft”, “Roblox”, “Clash of Clans”, “Five Nights at Freddy's”, “Happy Color™ – Color by Number”, “Samsung Smart Switch Mobile”, “Organ Trail: Director's Cut”, “BeautyPlus - Easy Photo Editor & Selfie Camera”, “Woodoku”, “Lazada 12.12 Year End Sale”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “colour palette”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “colour palette