"kids coloring" App Store Keywords Research Case | ASOTools
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"kids coloring" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kids coloring” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “counselling”, “iphone 11”, “investigar”, “genius lyrics”, “introducción”, “receipt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kids coloring” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kids coloring from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
coloring for kids 31 13 250+ 113
coloring book for kids 30 16 250+ 121
coloring pages for kids 29 14 250+ 118
coloring kids 28 9 250+ 113
coloring games for kids 26 15 250+ 142

The search volume of the core keyword kids coloring in Google App Store reached 32, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coloring Games : PreSchool Coloring Book for kids color pages for kids 43 12
2
Kids coloring book: Princess детская 24 17
3
Coloring Games: Coloring Book, Painting, Glow Draw g a m e game 50 56
4
Kids Coloring Book colour book for kids 24 30
5
Kids Coloring & Kids Drawing – Art for kids coloring pages for free 28 30
6
Kids Doodle - Color & Draw Free Game dooding 60 61
7
💗 Kids Coloring Book my kids coloring book plus ≤5 30
8
Coloring book for kids baby coloring 24 10
9
Learning & Coloring Game for Kids & Preschoolers olorin 9 30
10
Paint.Book: Color by number & Relaxing Game mewarnai 28 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
stuffers 63 63 250+ 245
mekie mouse 63 23 250+ 147
mickey mouses 63 15 250+ 126
painted 63 15 249 119
berbery 61 64 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers sbay 90 65
2
Cube Surfer! armain 51 60
3
Geometry Dash Lite geometry dash 58 27
4
Kids Doodle - Color & Draw Free Game dooding 60 61
5
Toca Kitchen 2 foods 77 38
6
Steak stuffers USA steak 39 38
7
Fruit Ninja® fruiy 56 17
8
Stocking Stuffer stocking stuffers 16 40
9
Squishy Magic: 3D Art Coloring & DIY Toys Maker sqush 53 53
10
Run Sausage Run! cedric the entertainer 36 54

These five keywords: “stuffers”, “mekie mouse”, “mickey mouses”, “painted”, “berbery”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Cube Surfer!”, “Geometry Dash Lite”, “Kids Doodle - Color & Draw Free Game”, “Toca Kitchen 2”, “Steak stuffers USA”, “Fruit Ninja®”, “Stocking Stuffer”, “Squishy Magic: 3D Art Coloring & DIY Toys Maker”, “Run Sausage Run!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kids coloring”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kids coloring