"kia motors" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kia motors” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hunter”, “to do lists”, “supa strikas”, “stretched”, “vietcombank”, “sri lanka”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kia motors” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kia motors from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kia motors finance 31 42 249 213
kia motors europe gmbh ≤5 30 250+ 211
kia motors ra ≤5 30 248 137
kia motors finance dealer groundscan ≤5 30 247 227
kia motors rus ≤5 30 249 230

The search volume of the core keyword kia motors in Google App Store reached 35, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 87 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kia Access with UVO link kia 56 37
2
UVO eServices uvo eservices 12 35
3
Kia Konnect киа рио 3 7 24
4
Kia Product MR Experience kia sorento 53 29
5
KIA AR Owner's Manual ar-15 owners manual ≤5 18
6
Kia Motors Egypt kia life plus ≤5 30
7
Wallpaper For Kia Car kia seltos car 11 6
8
KIA Contigo kia finance app ≤5 30
9
Remote Assistant remote assistant kia ≤5 30
10
Kia Soul kia soul ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goolde 100 56 248 211
nèlix 93 68 248 242
nexflex 93 41 249 177
etflix 93 38 250+ 155
nerflix 93 34 250+ 158

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Pay: A safe & helpful way to manage money google pay 58 47
4
Google Drive googledi 85 49
5
Google Play Services for AR in app google play 45 44
6
Google Photos images 73 68
7
Google Text-to-Speech texttospeech 37 2
8
Google Assistant - Get things done, hands-free siri 60 52
9
Google Find My Device findmydevice 65 19
10
Contacts контактов 58 24

These five keywords: “goolde”, “nèlix”, “nexflex”, “etflix”, “nerflix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Pay: A safe & helpful way to manage money”, “Google Drive”, “Google Play Services for AR”, “Google Photos”, “Google Text-to-Speech”, “Google Assistant - Get things done, hands-free”, “Google Find My Device”, “Contacts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kia motors”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kia motors