"kawaii" App Store Keywords Research Case | ASOTools
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"kawaii" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kawaii” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “prima donnas”, “unleash”, “deceased”, “de niro”, “udon”, “berlin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kawaii” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kawaii from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kawaiit 53 25 250+ 143
kawaii wallpaper 27 28 250+ 43
kawaii backgrounds 26 5 250+ 30
kawaii food 23 12 250+ 87
kawaii wallpapers 22 14 250+ 39

The search volume of the core keyword kawaii in Google App Store reached 48, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kawaii Kitchen kawaii kitchen 10 25
2
Kawaii Home Design - Decor & Fashion Game nội thất 21 13
3
Kawaii Craft 2020 kawaiit 53 25
4
Kawaii kawaii desu 12 31
5
kawaii wallpapers - Cute backgrounds images - telefon kılıfı 33 15
6
Cute Kawaii Wallpapers wallpaper cute 60 6
7
Bunny Pancake Kitty Milkshake - Kawaii Cute Games stuffing 63 13
8
Kawaii world 2020 kawaii world minecraft 2020 ≤5 9
9
Happy Hop: Kawaii Jump cuter 55 32
10
???? Kawaii Wallpaper: Cute, Kawaii, Mignon???? dễ thương kute ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fpmdps de pantalla 68 21 250+ 191
fodos. de. patalla 68 30 250+ 183
line 64 83 250+ 95
stuffed 63 50 250+ 213
stuffing 63 13 249 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
2
Best HD Wallpapers and Backgrounds wallperss 77 30
3
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
4
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
5
Cute Kawaii Wallpapers wallpaper cute 60 6
6
Girly HD Wallpapers & Backgrounds fodos. de. pantalla 68 30
7
Marble Wallpapers wallpappers 51 25
8
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
9
Wolf Wallpaper HD font d'écrans 56 18
10
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26

These five keywords: “fpmdps de pantalla”, “fodos. de. patalla”, “line”, “stuffed”, “stuffing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZEDGE™ Wallpapers & Ringtones”, “Best HD Wallpapers and Backgrounds”, “Wallpapers Full HD - Backgrounds 4K”, “Cute Wallpapers ???? Kawaii”, “Cute Kawaii Wallpapers”, “Girly HD Wallpapers & Backgrounds”, “Marble Wallpapers”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Wolf Wallpaper HD”, “Walli - 4K, HD Wallpapers & Backgrounds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kawaii”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kawaii