"jumper" App Store Keywords Research Case | ASOTools
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"jumper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jumper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “citi bank”, “white-noise”, “fornait”, “perú radio”, “thank”, “igg”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jumper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jumper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jumpero 36 38 250+ 224
jumpers 33 10 250+ 28
base jumper 31 24 250+ 156
high jumper 29 14 250+ 122
long jumper 29 30 248 106

The search volume of the core keyword jumper in Google App Store reached 40, its difficulty level reached 61, and the number of apps related to it reached 249, among them, there are 19 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Beat Jumper: EDM up! bouncing 45 26
2
JUMPER Health jumper health ≤5 15
3
Stickman Base Jumper 2 highest 38 38
4
Jumper duck jumper ≤5 30
5
Doodle Jump jumb 66 30
6
Dancing Jumper dancing jumper ≤5 30
7
Stickman Base Jumper base jumper 31 24
8
Jumper Rush jumper rush ≤5 24
9
Moto Jumper moto hill jumper ≤5 30
10
Helix Jump heli x 48 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
vadoo 80 52 250+ 232
jumpo 66 58 250+ 230
jumb 66 30 249 140
stuffers 63 63 250+ 245
gnokkia 60 8 249 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Badoo — Dating App to Chat, Date & Meet New People baaduu 80 53
2
aquapark.io piscina 56 16
3
Helix Jump heli x 48 4
4
Crowd City city 52 91
5
Curvy Punch 3D punched 48 8
6
Crazy Kick! crazy 41 67
7
Cube Surfer! cubos 56 18
8
Stack Colors! space colors 26 19
9
Shortcut Run short cut 46 15
10
Roof Rails roofs 46 3

These five keywords: “vadoo”, “jumpo”, “jumb”, “stuffers”, “gnokkia”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Badoo — Dating App to Chat, Date & Meet New People”, “aquapark.io”, “Helix Jump”, “Crowd City”, “Curvy Punch 3D”, “Crazy Kick!”, “Cube Surfer!”, “Stack Colors!”, “Shortcut Run”, “Roof Rails”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jumper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jumper