"johnnie walker" App Store Keywords Research Case | ASOTools
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"johnnie walker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “johnnie walker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “verdes”, “piscine”, “jutsu”, “f1”, “spa”, “jay-z”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “johnnie walker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword johnnie walker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
johnnie walker blue label 38 32 249 190
johnnie walker whisky 26 36 250+ 208
johnnie walker game ≤5 26 250+ 232
johnnie walker johnnie walker ≤5 25 250+ 238
johnnie walker label studio ≤5 20 250+ 245

The search volume of the core keyword johnnie walker in Google App Store reached 51, its difficulty level reached 52, and the number of apps related to it reached 248, among them, there are 230 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sniper Royale: FPS shooter sniper royale battle ≤5 30
2
JOHNNIE GRILL caius burger grill ≤5 30
3
Scotch Whisky Auctions scotch whisky 34 16
4
The Dyrt Camping App: Tent & RV Campsites Finder camping 62 48
5
IFTTT ittt 45 42
6
Ramp Car Jumping jumping 39 44
7
Jetpack Joyride jet pack 50 12
8
FRAG Pro Shooter frank ocean 48 55
9
Galaxy Attack: Alien Shooter gàmes free 55 54
10
Super Hit Baseball super hits 24 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaxon 100 28 247 122
googl translates 100 26 250+ 145
google tanslate 100 23 250+ 154
amazom 100 23 246 107
google teanslate 100 22 250+ 144

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazom 100 23
2
Amazon for Tablets tablets 32 45
3
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
4
Amazon Prime Now amazon fresh 45 26
5
Amazon Prime Video àmazon prime 85 45
6
Amazon Assistant amazon kundenservice 33 41
7
Amazon Alexa alexa 61 32
8
Prime Video - Android TV believed 51 48
9
Amazon Photos amazon photo 47 35
10
Amazon Fire TV fire 61 72

These five keywords: “amaxon”, “googl translates”, “google tanslate”, “amazom”, “google teanslate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon for Tablets”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Prime Now”, “Amazon Prime Video”, “Amazon Assistant”, “Amazon Alexa”, “Prime Video - Android TV”, “Amazon Photos”, “Amazon Fire TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “johnnie walker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “johnnie walker