"spa" App Store Keywords Research Case | ASOTools
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"spa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “candy”, “seas”, “яндекс”, “save story”, “apple”, “residents evil”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
traductor de ingles a espanol 87 21 250+ 129
traslador de ingles a español 87 20 250+ 157
traducir de ingles a español 87 20 250+ 139
traducción de inglés a español 87 19 250+ 137
traducción del inglés al español 87 18 250+ 128

The search volume of the core keyword spa in Google App Store reached 63, its difficulty level reached 72, and the number of apps related to it reached 249, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spa Day Makeup Artist: Salon Games spas 40 9
2
Beauty Hair Salon: Fashion SPA beauty salon 36 35
3
Princess Multiple Prom Spa Salon And Makeover nerdy farm girl makeover & spa ≤5 30
4
My Spa Resort: Grow, Build & Beautify my spa resort 8 24
5
Sally's Spa sally's spa 15 23
6
Princess Full Body Spa Salon back spa 29 17
7
Spa Day with Daddy - Makeover Adventure for Girls girl makeover for dad ≤5 30
8
Spa and wax Unisex Beauty Salon unisex 36 50
9
Sally's Spa Lite sally's food lite ≤5 30
10
Princess full body spa salon games girl hairstyles help pregnant massage:makeover spa games for girls ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cafes 68 19 250+ 110
barbi 65 42 250+ 209
suruhanjaya perkhidmatan awam 63 15 250+ 104
girls 60 68 250+ 182
cafe 58 68 250+ 73

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cafeland - World Kitchen cafeland 28 39
2
My Cafe — Restaurant game coffee shop 53 27
3
Cafe Panic: Cooking Restaurant spacegirl 14 38
4
Manor Cafe manor cafe 21 29
5
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
6
I LOVE COFFEE : Cafe Manager 咖啡师 ≤5 20
7
Fancy Cafe Mansion - Restaurant renovation games funky restaurant 8 10
8
Cafe - Live video chat cafe 58 68
9
Idle Cafe Tycoon - My Own Clicker Tap Coffee Shop game quản lý cafe ≤5 12
10
Cafe Tycoon – Cooking & Restaurant Simulation game diner games 34 25

These five keywords: “cafes”, “barbi”, “suruhanjaya perkhidmatan awam”, “girls”, “cafe”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cafeland - World Kitchen”, “My Cafe — Restaurant game”, “Cafe Panic: Cooking Restaurant”, “Manor Cafe”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “I LOVE COFFEE : Cafe Manager”, “Fancy Cafe Mansion - Restaurant renovation games”, “Cafe - Live video chat”, “Idle Cafe Tycoon - My Own Clicker Tap Coffee Shop”, “Cafe Tycoon – Cooking & Restaurant Simulation game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spa