"formats" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “formats” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tokyo”, “{swatch}”, “wallpaper live”, “истории”, “python coding”, “optometrist”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “formats” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword formats from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
small formats ≤5 30 250+ 196
cameras + formats ≤5 30 250+ 148
file converter to the formats ≤5 30 250+ 118
formats converter ≤5 5 250+ 110
play all music formats ≤5 11 250+ 186

The search volume of the core keyword formats in Google App Store reached 43, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 167 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video Player All Format - XPlayer 720p 48 20
2
E-Reader ???? e-reader apps 6 8
3
FullReader - all e-book formats reader i2reader cloud ≤5 30
4
File Converter file converters 36 7
5
File Viewer for Android 0 51 63
6
Video Format Factory formt factory 43 12
7
Video Player All Format - Full HD Video Player jwplayer 19 22
8
CV Formats 2020 cv format 45 4
9
All Document Reader: PDF, PPT, RTF, DOC, ODF, XLSX rtf 22 19
10
Video Player All Format - Full HD Video Player titan player 11 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inetagram 100 45 250+ 197
inastgram 100 36 250+ 181
istergarm 100 24 250+ 138
instergramme 100 24 250+ 137
you tuoby 100 30 250+ 186

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instaram 100 48
2
Threads from Instagram threads 48 25
3
IGTV from Instagram - Watch IG Videos & Clips igtv 44 26
4
Regrann Pro - Repost for Instagram regrann pro - repost for instagram ≤5 6
5
Grid Photo Maker for Instagram - PhotoSplit photo split 18 16
6
Social One - Facebook, Instagram & Twitter facebook twitter instagram 12 14
7
Repost – Photo & Video Download And Save reposting 29 6
8
Followers & Unfollowers for Instagram | InstaBoard instaboard ≤5 30
9
Leetags - Hashtags For Instagram Captions leetags 9 12
10
Repost for Instagram - Regrann regann 38 43

These five keywords: “inetagram”, “inastgram”, “istergarm”, “instergramme”, “you tuoby”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Threads from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Regrann Pro - Repost for Instagram”, “Grid Photo Maker for Instagram - PhotoSplit”, “Social One - Facebook, Instagram & Twitter”, “Repost – Photo & Video Download And Save”, “Followers & Unfollowers for Instagram | InstaBoard”, “Leetags - Hashtags For Instagram Captions”, “Repost for Instagram - Regrann”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “formats”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “formats