"jazz" App Store Keywords Research Case | ASOTools
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"jazz" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jazz” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “youtube video converter”, “ad hoc”, “manitoba”, “except”, “utsa”, “how are you”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jazz” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jazz from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jimmy jazz 43 37 250+ 202
jazz music 36 21 250+ 14
utah jazz 36 10 249 52
jazz packages call 34 25 250+ 132
smooth jazz 29 26 250+ 20

The search volume of the core keyword jazz in Google App Store reached 42, its difficulty level reached 62, and the number of apps related to it reached 249, among them, there are 8 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
JAZZ MUSIC RADIO jazz music 36 21
2
Jazz World - Manage Your Jazz Account jedward 38 50
3
Jazz & Blues Music Radio jazz and blues music by mytuner radio ≤5 30
4
Radio Swiss Jazz radio swiss jazz ≤5 30
5
Jazz Radio soul jazz radio ≤5 30
6
Jazz24: Streaming Jazz 24/7 wynton marsalis 28 47
7
JAZZ.FM91 jazz fm91 ≤5 5
8
101 SMOOTH JAZZ smooth jazz 29 26
9
Jazz FM – Listen in Colour jazz fm 15 7
10
SMOOTH JAZZ 247 smooth jazz 247 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
martini 48 38 250+ 169
nina simone 45 50 250+ 238
gstv 41 28 250+ 167
ella fitzgerald 39 17 250+ 179
jedward 38 50 250+ 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best martini recipes martini app ≤5 25
2
Martini Taxis martini app ≤5 25
3
Police Drift Car Driving Simulator pols 12 27
4
Car Driving Simulator Drift car driving simulator drift ≤5 8
5
Martini In The Morning Jazz Radio L.A martini in the morning ≤5 25
6
Martini In The Morning Radio Jazz martini in the morning ≤5 25
7
My Best Martini Recipes martini app ≤5 25
8
Martini Fashion martini app ≤5 25
9
Martini Verpleeghuisformularium martini app ≤5 25
10
Martini Blu martini blu ≤5 28

These five keywords: “martini”, “nina simone”, “gstv”, “ella fitzgerald”, “jedward”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Best martini recipes”, “Martini Taxis”, “Police Drift Car Driving Simulator”, “Car Driving Simulator Drift”, “Martini In The Morning Jazz Radio L.A”, “Martini In The Morning Radio Jazz”, “My Best Martini Recipes”, “Martini Fashion”, “Martini Verpleeghuisformularium”, “Martini Blu”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jazz”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jazz