"italy" App Store Keywords Research Case | ASOTools
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"italy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “italy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “girlfriend”, “sound machine”, “organ”, “speeds”, “почту”, “kulfi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “italy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword italy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
milan italy 68 12 250+ 69
rome italy 50 5 250+ 40
venice italy 48 8 249 40
time italy 46 30 250+ 17
maps of italy 43 12 250+ 96

The search volume of the core keyword italy in Google App Store reached 41, its difficulty level reached 39, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Italian free for beginners italian 48 65
2
Radio Italy: Free FM Radio, Online Radio italia 55 59
3
Learn Italian Phrasebook h4 italian lite ≤5 19
4
Italy Wallpapers italy wallpaper 18 7
5
Italian Regions: Flags, Capitals and Maps of Italy mappa dell'italia 11 6
6
Learn Italian. Speak Italian italienisch 17 5
7
Italy Social - Chat & Meet Italians on Dating App italian dating 6 6
8
Weather for Italy weather for italy 17 12
9
Italy Flag Wallpaper sfondi dell'italia ≤5 3
10
Eat Italy italy holiday 16 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sería a 80 23 249 134
seriea 80 20 248 118
bürger king 77 30 249 141
milan italy 68 12 250+ 69
suolongo 66 30 250+ 30

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Passion for Sassuolo marcatori calcio ≤5 11
2
Bianconero Sport News bianconero 29 22
3
Sport News Viola: APP for Napoli fans cuoieria fiorentina ≤5 30
4
Spartiti per Lega Serie A - Italia Il Calcio lega calcio a 8 ≤5 30
5
Serie C Girone C 2020-2021 LIVE girone d ≤5 17
6
Probabili Formazioni Serie A formazioni ufficiali 14 21
7
Everything Football - Live Scores & News киевстар футбол ≤5 30
8
Calendar for Italy Serie A serie a tim 2020 ≤5 30
9
FSA fanta ≤5 26
10
Actu Foot clubs foot live - l'actu du football en temps réel ≤5 30

These five keywords: “sería a”, “seriea”, “bürger king”, “milan italy”, “suolongo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Passion for Sassuolo”, “Bianconero Sport News”, “Sport News Viola: APP for Napoli fans”, “Spartiti per Lega Serie A - Italia Il Calcio”, “Serie C Girone C 2020-2021 LIVE”, “Probabili Formazioni Serie A”, “Everything Football - Live Scores & News”, “Calendar for Italy Serie A”, “FSA”, “Actu Foot”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “italy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “italy