"ipad wallpaper" App Store Keywords Research Case | ASOTools
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"ipad wallpaper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ipad wallpaper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “minimo”, “tabletop simulator”, “avatar creator”, “facebook ad manager”, “lourdes”, “boohoo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ipad wallpaper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ipad wallpaper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallpaper for ipad 43 11 250+ 141
ipad wallpapers 43 9 250+ 148
ipad air wallpaper 23 30 250+ 146
ipad pro 2020 wallpaper 11 30 250+ 120
ipad live wallpaper 7 30 250+ 209

The search volume of the core keyword ipad wallpaper in Google App Store reached 43, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 147 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wallpapers for iPad Pro 12 / 11 (2018) wallpaper for ipad 43 11
2
Theme for iPad Pro 12.9 ipadpro 63 44
3
Wallpapers for Honor V30 Pro ipad theme ≤5 7
4
Theme / wallpaper for ipad air 2019 ipad air 3 48 42
5
Wallpaper for iphone ios wallpaper ios9 12 8
6
Theme for Apple iPad Air 2020 ipad mini 56 40
7
Wallpapers wallpapper 77 28
8
Wallpapers for iPhone Xs Xr Xmax Wallpaper I OS 13 walpaper iphone 53 9
9
Theme for IPad 10.2 ipad themes ≤5 7
10
Theme for Apple iPad Pro 11 (2020) ipad pro 11 2020 29 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallp 77 94 250+ 189
wallpapper 77 28 250+ 219
wallaper 77 27 250+ 225
ưallpaper 77 27 250+ 191
wallapaper 77 27 250+ 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WalP - HD & 4K Stock Wallpapers wallpaperaccess 24 30
2
Wallpapers wallpapper 77 28
3
Backdrops - Wallpapers backdrops 36 21
4
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26
5
Walpy - Wallpapers hareketli wallpaper yapma ≤5 12
6
WallsPy - HD Wallpapers & Backgrounds wallspy hd wallpapers u0026 backgrounds ≤5 8
7
WallPix - Note10, Note20 punch hole Wallpapers wall pack ≤5 8
8
Abstruct - Wallpapers in 4K abstract 37 58
9
Bing Wallpapers bing wallpaper 23 15
10
Walldrobe - Unsplash Wallpapers wallgram ≤5 12

These five keywords: “wallp”, “wallpapper”, “wallaper”, “ưallpaper”, “wallapaper”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WalP - HD & 4K Stock Wallpapers”, “Wallpapers”, “Backdrops - Wallpapers”, “Walli - 4K, HD Wallpapers & Backgrounds”, “Walpy - Wallpapers”, “WallsPy - HD Wallpapers & Backgrounds”, “WallPix - Note10, Note20 punch hole Wallpapers”, “Abstruct - Wallpapers in 4K”, “Bing Wallpapers”, “Walldrobe - Unsplash Wallpapers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ipad wallpaper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ipad wallpaper