"weight loss" App Store Keywords Research Case | ASOTools
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"weight loss" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “weight loss” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “savefrom.net”, “city”, “maruti suzuki”, “gif”, “logos”, “hairstyles”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “weight loss” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword weight loss from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
loss weight 48 10 250+ 110
diet plan weight loss 40 12 250+ 95
weight loss diet plan 38 9 250+ 71
diets for weight loss 38 8 250+ 94
weight loss diet plans 38 6 250+ 74

The search volume of the core keyword weight loss in Google App Store reached 50, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lose Weight App for Men - Weight Loss in 30 Days mens 53 57
2
Lose Weight App for Women - Workout at Home loose 53 32
3
Body Diary — Weight Loss Tracker with Measures losing weight app free 18 9
4
Lose Weight in 30 Days loose weight fast 50 12
5
Belly Fat Burning fat loss 23 11
6
Fasting App - Zero Calories Fasting Tracker fasting 62 51
7
Lose Belly Fat in 30 Days - Flat Stomach exercícios para perder barriga 38 18
8
Calorie Counter by Lose It! for Diet & Weight Loss loses 53 14
9
Calorie Counter - MyFitnessPal my fitness pal 58 20
10
Weight Diary - Weight Loss Tracker, BMI, Body Fat perdeu peso 23 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bmicalculator 66 4 250+ 19
fasting 62 51 249 46
watchers 60 32 250+ 115
ww 59 44 250+ 133
serása consumidor 58 60 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BMI Calculator bmi calculator 56 59
2
BMI Calculator bmi calcu 66 62
3
BMI Calculator whats my bmi 15 3
4
BMI Calculator & Ideal Weight - Calorie Calculator weight loss calorie calculator 29 9
5
BMI Calculator & Weight Loss Tracker мой идеальный вес ≤5 6
6
BMI Calculator - Body Mass Index & Food Calculator bmi calculator app pro ≤5 2
7
BMI Calculator peso ideale bambini ≤5 30
8
BMI Calculator - Weight Tracker - Body Fat Percent bmi calculator weight tracker ≤5 30
9
BMI Calculator 비만 9 7
10
BMI Calculator حاسبه مؤشر كتله الجسم ≤5 2

These five keywords: “bmicalculator”, “fasting”, “watchers”, “ww”, “serása consumidor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BMI Calculator”, “BMI Calculator”, “BMI Calculator”, “BMI Calculator & Ideal Weight - Calorie Calculator”, “BMI Calculator & Weight Loss Tracker”, “BMI Calculator - Body Mass Index & Food Calculator”, “BMI Calculator”, “BMI Calculator - Weight Tracker - Body Fat Percent”, “BMI Calculator”, “BMI Calculator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “weight loss”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “weight loss