"investimento" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “investimento” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “race horses”, “bike parts”, “quiktrip”, “lychee”, “zenday”, “yemeksepeti”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “investimento” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword investimento from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
xp investimentos 37 45 249 224
genial investimentos 21 31 249 191
simulação investimento 14 14 250+ 141
levante investimento 7 16 250+ 152
corretoras de investimentos 6 30 248 118

The search volume of the core keyword investimento in Google App Store reached 33, its difficulty level reached 18, and the number of apps related to it reached 249, among them, there are 124 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Investing.com: Stocks, Finance, Markets & News investor 68 36
2
XP Investimentos xp investimentos 37 45
3
Robinhood - Investment & Trading, Commission-free robinhood 61 24
4
핀업 레이더 - 나만의 투자 뉴스 알림앱 investir 36 10
5
Finax: Finance and Investing 理财app ≤5 7
6
Rico - Investimentos rico 38 54
7
Investimentos bb investimentos pj ≤5 25
8
Fidelity Investments fideli 65 58
9
Tesouro Direto tesouro direto 28 34
10
Investing Game - Learn How to invest in trading investing game 13 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 26 250+ 129
market media 73 18 250+ 128
yahoo finace 73 18 250+ 123
yahoo fiance 73 17 249 122
finance yahoo 73 13 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video 29 33
2
Yahoo Sports: Stream live NFL games & get scores sport 77 84
3
Yahoo Mail – Organized Email yaho 93 55
4
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 25
5
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 18
6
Yahoo Search yahoo search 46 25
7
Yahoo - News, Mail, Sports my yahoo 34 26
8
Yahoo Mail Go - Organized Email yahoo for ipad ≤5 20
9
Yahoo OneSearch onesearch 20 30
10
NFL nfl 79 42

These five keywords: “yahoos”, “market media”, “yahoo finace”, “yahoo fiance”, “finance yahoo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo Mail – Organized Email”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo Finance: Real-Time Stocks & Investing News”, “Yahoo Search”, “Yahoo - News, Mail, Sports”, “Yahoo Mail Go - Organized Email”, “Yahoo OneSearch”, “NFL”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “investimento”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “investimento