"investigation" App Store Keywords Research Case | ASOTools
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"investigation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “investigation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “soccer games”, “stalled”, “pnb bank”, “zoomed”, “alliances”, “fifteen”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “investigation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword investigation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
investigation discovery 33 25 248 163
investigations discovery 31 19 248 152
crime scene investigations 28 17 248 140
crime scene investigation 26 15 250+ 141
criminal investigations 24 11 248 115

The search volume of the core keyword investigation in Google App Store reached 34, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Murder Mystery - Detective Investigation Story contradiction 45 21
2
Duskwood - Crime & Investigation Detective Story supense 41 41
3
Criminal Case detectives 43 16
4
Detective Games: Crime scene investigation dêtctive 43 53
5
Investigation Discovery GO: Watch True Crime Shows id 48 74
6
Criminal Case: Supernatural Investigations criminal investigations 24 11
7
Sentence 🔎 Detective text games Interactive story sentance 48 27
8
PCI AGENT Crime Investigations profilage 29 45
9
Criminal Case: Paris criminal 41 41
10
Criminal Minds: The Mobile Game criminal minds 51 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
schitt s creek 66 60 249 238
the 65 100 250+ 243
thhe 65 59 250+ 241
dolay tudey 65 58 250+ 239
h 63 74 250+ 55

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Schitts Creek Trivia schitts creek 46 49
2
Pop Now pop tv 40 26
3
The CW the 65 100
4
tv series ringtones free downton abbey ringtone ≤5 6
5
Netflix nèlix 93 68
6
Crunchyroll anime 70 84
7
Comedy Central comedy 44 60
8
Disney+ disney + plus 73 36
9
Tubi - Free Movies & TV Shows moives 68 11
10
TV Shows ringtones free friends theme song 26 12

These five keywords: “schitt s creek”, “the”, “thhe”, “dolay tudey”, “h”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Schitts Creek Trivia”, “Pop Now”, “The CW”, “tv series ringtones free”, “Netflix”, “Crunchyroll”, “Comedy Central”, “Disney+”, “Tubi - Free Movies & TV Shows”, “TV Shows ringtones free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “investigation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “investigation