"soccer games" App Store Keywords Research Case | ASOTools
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"soccer games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “soccer games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hearing aid”, “noodle”, “announcing”, “miseria”, “ikarus”, “speeds”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “soccer games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword soccer games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
soccer gamess 33 29 250+ 195
soccer games live 14 11 250+ 109
soccer online games 12 23 250+ 188
soccer games for kids 12 17 250+ 164
soccer games 2020 11 23 250+ 180

The search volume of the core keyword soccer games in Google App Store reached 44, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 192 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dream League Soccer 2021 soccer 57 89
2
FIFA Soccer fifa 54 34
3
Football Strike - Multiplayer Soccer вудбол 60 48
4
Soccer Super Star soccer start 26 21
5
Mini Football - Mobile Soccer mini champions 15 14
6
Head Ball 2 head 46 67
7
Score! Hero score hero 40 31
8
eFootball PES 2021 pes 2021 55 29
9
World Soccer League bống đá 56 28
10
Soccer Stars socer 58 40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
foods 77 38 250+ 165
paris saint-germain 73 22 250+ 103
footh boll 66 30 250+ 183
footballs 66 20 250+ 158
foorballl 66 30 250+ 218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Toca Kitchen 2 comidas 58 33
2
Cooking Chef - Food Fever cooking chef 21 19
3
The Cook - 3D Cooking Game cook 53 87
4
Mini Football - Mobile Soccer mini champions 15 14
5
My Cooking - Restaurant Food Cooking Games mi cocina 29 22
6
Fishing Food fish food 29 9
7
Food Fantasy food wars 39 31
8
Food Evolution - Clicker Game bizarre foods 16 39
9
Hell’s Cooking: crazy burger, kitchen fever tycoon бургеров 29 11
10
Happy Cooking: Chef Fever happy cooking 11 14

These five keywords: “foods”, “paris saint-germain”, “footh boll”, “footballs”, “foorballl”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Toca Kitchen 2”, “Cooking Chef - Food Fever”, “The Cook - 3D Cooking Game”, “Mini Football - Mobile Soccer”, “My Cooking - Restaurant Food Cooking Games”, “Fishing Food”, “Food Fantasy”, “Food Evolution - Clicker Game”, “Hell’s Cooking: crazy burger, kitchen fever tycoon”, “Happy Cooking: Chef Fever”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “soccer games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “soccer games