"intermittent fasting" App Store Keywords Research Case | ASOTools
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"intermittent fasting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “intermittent fasting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “detran”, “pac man”, “you tob”, “www.com”, “nail”, “u.s.a”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “intermittent fasting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword intermittent fasting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
intermittent fasting weight loss 31 30 247 70
intermittent fasting diet plan 18 7 250+ 66
free intermittent fasting app 17 16 249 115
intermittent fasting free 14 8 249 94
intermittent fasting app 12 10 247 87

The search volume of the core keyword intermittent fasting in Google App Store reached 57, its difficulty level reached 31, and the number of apps related to it reached 248, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fasting App - Zero Calories Fasting Tracker fasting 62 51
2
Fastic: Fasting App & Intermittent Fasting Tracker fastic 27 21
3
Zero - Simple Fasting Tracker zero 50 68
4
BodyFast Intermittent Fasting Tracker - Diet Coach body fast 19 14
5
iFasting - Simple Intermittent Fasting Tracker if tracker lite ≤5 9
6
Simple: Intermittent fasting and meal tracking simple health 26 16
7
LIFE Fasting Tracker | Social Intermittent Fasting feasted 36 40
8
Fasting: Track fasting hours, Intermittent fasting fasting 16:8 ≤5 30
9
Clear - Intermittent Fasting & Fasting Tracker oruc mustafa ≤5 30
10
MyFast - Intermittent Fasting Tracker Schedule App melanie avalon ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
michaels 67 13 250+ 31
ponterest 66 49 250+ 232
fasting 62 51 249 46
xiaomi 59 61 250+ 51
serása consumidor 58 60 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Michaels Stores michael 72 70
2
Coupons for Michaels joan michael ≤5 25
3
Coupons for Michaels mochaels 53 54
4
Coupons For Michaels michaels craft store 36 45
5
Jillian Michaels: The Fitness App jillian micheals 43 47
6
JOANN - Shopping & Crafts joannas fabric 60 57
7
Hobby Lobby Stores hobby lobby 67 45
8
Coupons for Michaels USA michaels coupons app ≤5 30
9
Coupons for Michaels, promo codes by Couponat michaels.com 19 2
10
CUBE LocoCraft Crafting Exploration jesse james 45 33

These five keywords: “michaels”, “ponterest”, “fasting”, “xiaomi”, “serása consumidor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Michaels Stores”, “Coupons for Michaels”, “Coupons for Michaels”, “Coupons For Michaels”, “Jillian Michaels: The Fitness App”, “JOANN - Shopping & Crafts”, “Hobby Lobby Stores”, “Coupons for Michaels USA”, “Coupons for Michaels, promo codes by Couponat”, “CUBE LocoCraft Crafting Exploration”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “intermittent fasting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “intermittent fasting