"insects" App Store Keywords Research Case | ASOTools
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"insects" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “insects” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bollywood songs”, “localiza”, “raia”, “would”, “calculator tim”, “sectional”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “insects” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword insects from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
insects identification 16 5 250+ 60
identify insects 12 4 250+ 59
insects for kids 9 5 249 83
pi vr insects 7 11 250+ 102
insects in stored grain ≤5 30 250+ 162

The search volume of the core keyword insects in Google App Store reached 34, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spider Nest Simulator - insect and 3d animal game spiders 44 15
2
Insect Identifier : Insect ID, AI Photo Camera arachnida 34 48
3
Hexapod ant smasher insects cockroach bugs beetles insectes 28 5
4
PI VR Insects pi vr insects 7 11
5
Insects Life Cycle Free life cycle 30 25
6
Bug Smasher bug 43 61
7
Insects Cards (Learn Languages) learn insects ≤5 30
8
Picture Insect - Bug Identifier insect 37 47
9
Ant Simulation 3D - Insect Survival Game bug life simulator 3d ≤5 30
10
Little Panda's Insect World - Bee & Ant ant colonies by babybus ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ents 65 17 250+ 78
dog 61 78 250+ 117
ant 61 69 250+ 58
black widows 61 21 249 130
bred dogs 58 4 250+ 59

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pocket Ants: Colony Simulator ant 61 69
2
Ent Mobile Banking ent mobile banking ≤5 27
3
Ant Smasher - Kill Them All kill ants 17 8
4
Ant Smasher squashing 53 51
5
Ant Colony - Simulator (early access) ant colony stickers ≤5 30
6
Ant Evolution - ant terrarium and life simulator ant city colony evolution ≤5 30
7
Finally Ants formigueiro app ≤5 23
8
Dr.AJAIYs ENT ent. amalia ≤5 30
9
Ants' Life ants life ≤5 30
10
FanSided | Sports & Ent. News fansided 13 26

These five keywords: “ents”, “dog”, “ant”, “black widows”, “bred dogs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pocket Ants: Colony Simulator”, “Ent Mobile Banking”, “Ant Smasher - Kill Them All”, “Ant Smasher”, “Ant Colony - Simulator (early access)”, “Ant Evolution - ant terrarium and life simulator”, “Finally Ants”, “Dr.AJAIYs ENT”, “Ants' Life”, “FanSided | Sports & Ent. News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “insects”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “insects