"infinity war" App Store Keywords Research Case | ASOTools
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"infinity war" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “infinity war” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “experiences”, “revelations”, “moto gp”, “newsweek”, “whapp”, “israel”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “infinity war” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword infinity war from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
avengers infinity war 53 17 250+ 121
infinity wars 43 22 250+ 135
infinity ward 29 26 250+ 174
lego avengers infinity wars 18 34 250+ 213
marvel's avengers infinity war 6 26 250+ 199

The search volume of the core keyword infinity war in Google App Store reached 32, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 149 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Infinity Shooting: Galaxy War infinity wars 43 22
2
Infinity Ops: Online FPS Cyberpunk Shooter fps 49 79
3
Infinity War infinity wars offline ≤5 30
4
MARVEL Future Fight advengers endgame 60 10
5
MARVEL Contest of Champions champion 60 80
6
Infinity Black Ops - New Action Games 2020 Offline black ips 4 36 33
7
Infinity War Squad Survival firing Battleground العاب ببجي خفيفه العاب خفيفه ≤5 13
8
MARVEL Strike Force - Squad RPG msf 38 46
9
Avengers Wars: Heroes VS Zombies avengers age of ultron 46 21
10
Hero Vision Iron Man AR Experience iroman 24 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pung 75 58 250+ 237
pibg 75 58 248 231
istituto nazionale previdenza sociale 73 59 249 238
games top 73 56 250+ 238
pung mobiles 73 55 249 227

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUBG MOBILE - FROST FESTIVAL pubg 80 54
2
AT PUNG UTEP utep 26 38
3
Critical Ops: Online Multiplayer FPS Shooting Game scallops 50 50
4
Call of Duty®: Mobile call of duty 69 19
5
RULES OF SURVIVAL rule 46 55
6
Knives Out-No rules, just fight! nifes out 58 36
7
Striker Zone Mobile: Online Shooting Games strike zone 19 30
8
GFX Tool gfx tool 37 53
9
PIXEL'S UNKNOWN BATTLE GROUND battle ground 33 12
10
🔫Cyber Fire: Free Battle Royale & Shooting games fire force 50 13

These five keywords: “pung”, “pibg”, “istituto nazionale previdenza sociale”, “games top”, “pung mobiles”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PUBG MOBILE - FROST FESTIVAL”, “AT PUNG UTEP”, “Critical Ops: Online Multiplayer FPS Shooting Game”, “Call of Duty®: Mobile”, “RULES OF SURVIVAL”, “Knives Out-No rules, just fight!”, “Striker Zone Mobile: Online Shooting Games”, “GFX Tool”, “PIXEL'S UNKNOWN BATTLE GROUND”, “🔫Cyber Fire: Free Battle Royale & Shooting games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “infinity war”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “infinity war