"indiana" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “indiana” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “शेयर चैट”, “wa”, “dragons”, “totalmente demais”, “terroist”, “golf handicap”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “indiana” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword indiana from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
indiana jones 43 33 250+ 199
indiana weather 41 12 250+ 150
indianapolis colts 39 40 250+ 199
bloomington indiana 33 40 250+ 195
indiana bmv 33 2 250+ 22

The search volume of the core keyword indiana in Google App Store reached 48, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 10 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Indiana DNR indiana dnr 22 24
2
Indiana DMV Permit Test 2020 indiana dmv 17 5
3
IN.gov in.gov uplink 23 30
4
Permit Test IN Indiana BMV Driver's knowledge test bmv 40 24
5
Indiana Traffic Cameras indiana road conditions ≤5 16
6
Indiana Driver License Test indiana dmv 17 5
7
Indiana WIC indiana wic 13 36
8
Indiana Pacers pacers 38 28
9
Indiana BMV Practice Exams indiana bmv practice exam ≤5 30
10
Indiana Michigan Power nipsco 31 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lotery 65 5 250+ 64
bews break 63 12 250+ 145
break news 63 11 250+ 127
wick 61 40 250+ 188
latest news 61 31 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CA Lottery Official App ca 60 70
2
Texas Lottery Official App texas lottery 55 11
3
Lotto Results - Mega Millions Powerball Lottery US lottos 72 4
4
Hoosier Lottery hoosiers lottery 38 1
5
Lucky Lottery Scratchers 639 24 44
6
New Jersey Lottery nj lottery 50 8
7
Florida Lottery Mobile Application florida lottery 56 5
8
Lottery Scratchers fun lottery ≤5 2
9
NY Lottery n.y. lottery 60 1
10
AZ Lottery Players Club arizona lottery 39 11

These five keywords: “lotery”, “bews break”, “break news”, “wick”, “latest news”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CA Lottery Official App”, “Texas Lottery Official App”, “Lotto Results - Mega Millions Powerball Lottery US”, “Hoosier Lottery”, “Lucky Lottery Scratchers”, “New Jersey Lottery”, “Florida Lottery Mobile Application”, “Lottery Scratchers”, “NY Lottery”, “AZ Lottery Players Club”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “indiana”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “indiana