"alabama" App Store Keywords Research Case | ASOTools
×

"alabama" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “alabama” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amco”, “@thermometer”, “songs for ringtones”, “aid”, “burns”, “mallorca”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “alabama” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword alabama from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sweet home alabama 45 37 250+ 180
alabama power 42 39 250+ 189
birmingham alabama 38 18 250+ 91
alabama football 36 12 249 82
university of alabama 31 29 250+ 194

The search volume of the core keyword alabama in Google App Store reached 40, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Alabama Gameday Live alabama crimson tide 17 9
2
University of Alabama university of alabama 31 29
3
Alabama Code, AL State Laws alabama state 18 29
4
Alabama Football alabama football 36 12
5
AL.com: Alabama Football News alabama football news 17 14
6
Outdoor AL outdoor alabama 26 42
7
Driver Permit Test Alabama DMV - License knowledge alabama dmv 14 5
8
ALABAMA FIGHTSONGS - OFFICIAL alabama fight song ringtone ≤5 12
9
Alabama DMV Permit Test - AL alabama permit test 8 1
10
Alabama Power alabama power 42 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
currys 68 13 250+ 65
tune 66 76 247 97
peoples 66 50 250+ 152
meghan markle 66 43 250+ 223
ituners 66 43 248 194

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Currys P&P curys pc world 55 54
2
Curry Recipes curry recipes 33 4
3
MasterClass: Learn from the best masterclass 51 39
4
PCWorld Digital Magazine (US) p c world 53 41
5
Smart Car Parking Simulator:Car Stunt Parking Game sarah jessica parker 53 55
6
Super Mommy Cooking Vegetable Curry mommy's kitchen ≤5 30
7
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
8
Curry Recipes stop curry ≤5 30
9
Curry Sauce Recipes curry recipes - 200+ curry recipes collection ≤5 30
10
Stephen Curry NBA Wallpaper basketball New stephen curry wallpaper 18 31

These five keywords: “currys”, “tune”, “peoples”, “meghan markle”, “ituners”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Currys P&P”, “Curry Recipes”, “MasterClass: Learn from the best”, “PCWorld Digital Magazine (US)”, “Smart Car Parking Simulator:Car Stunt Parking Game”, “Super Mommy Cooking Vegetable Curry”, “eBay Shopping - Buy, sell, and save this holiday”, “Curry Recipes”, “Curry Sauce Recipes”, “Stephen Curry NBA Wallpaper basketball New”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “alabama”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “alabama