"ifit" App Store Keywords Research Case | ASOTools
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"ifit" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ifit” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tenure”, “é”, “shoedazzle”, “arowana”, “mincraft maps”, “true car”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ifit” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ifit from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spifit 60 25 250+ 142
ebenifits 48 32 250+ 155
secret benifits 46 12 249 90
net benifits 41 24 250+ 168
my texas benifits 37 43 249 212

The search volume of the core keyword ifit in Google App Store reached 39, its difficulty level reached 22, and the number of apps related to it reached 249, among them, there are 194 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
iFit - Personal Training Online: Workout at Home proform 25 15
2
iFit—NordicTrack Fusion CST nordic track 37 12
3
iFIT Method ifit link ≤5 11
4
BitGym: Treadmill Trails App for Cardio Motivation tapis roulant 38 24
5
Fitbit fitbit 65 33
6
Peloton - at home fitness pelaton 61 46
7
Treadmill Trails treadmill trails 8 10
8
Virtual Fitness TV - Treadmill Sceneries virtual fitness tv ≤5 7
9
VeryFitPro very 63 60
10
Elliptical Workout elliptical 30 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oogle 100 86 247 208
goofle 100 53 247 209
ás 80 46 249 185
up 73 89 250+ 136
aople watch 72 21 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Earth eather 100 96
7
Google Play Games p l a y s t o r e 80 54
8
Google Meet goigle meets 83 57
9
Google app for Android TV favortie 53 55
10
Google Voice google voice 66 25

These five keywords: “oogle”, “goofle”, “ás”, “up”, “aople watch”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Fit: Health and Activity Tracking”, “Google Earth”, “Google Play Games”, “Google Meet”, “Google app for Android TV”, “Google Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ifit”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ifit