"icons" App Store Keywords Research Case | ASOTools
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"icons" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “icons” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “edi”, “municipality”, “preferred”, “dhoom 2”, “douling”, “express ali”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “icons” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword icons from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
anime app icons 43 10 250+ 123
emoticons 41 35 250+ 111
icons8 41 5 250+ 99
material icons 41 3 250+ 93
app icons 40 6 250+ 129

The search volume of the core keyword icons in Google App Store reached 46, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Whicons - White Icon Pack icon 48 69
2
Delta - Icon Pack pack icon 26 3
3
Viral - Free Icon Pack viral 41 53
4
Icon Pack Studio - Make your own icon pack ícones 56 6
5
LineX Icon Pack line x 28 30
6
Crayon Icon Pack crayon 37 30
7
Lines - Icon Pack (Free Version) noun project 31 4
8
Pixel pie icon pack - free pixel icon pack icones 56 6
9
Minma Icon Pack ivon tjoa ≤5 30
10
Outline Icons - Icon Pack - SALE! Cyber Monday icon pack promoção ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
x 75 83 249 89
do a barrel roll 61 54 249 221
delta 59 69 250+ 26
pocco 58 37 249 189
ícones 56 6 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
X-plore File Manager explor 51 59
2
X Launcher: With OS13 Style Theme & Control Center xlauncher 43 30
3
X Launcher Lite: With OS13 Style Theme & Wallpaper accepted 50 20
4
X Icon Changer - Customize App Icon & Shortcut appicon 46 9
5
X Launcher - Cool, Multi-style Launcher 2020 model launcher ≤5 9
6
X Launcher for Phone X Max - OS 12 Theme Launcher xmax 29 30
7
ibis Paint X draeing 66 31
8
HD X Player - All Format HD Video Player 2020 triple x ka apps ≤5 19
9
Telegram X nicegram 34 14
10
X Video Downloader - Free Video Downloader 2020 xvideos.com 80 4

These five keywords: “x”, “do a barrel roll”, “delta”, “pocco”, “ícones”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “X-plore File Manager”, “X Launcher: With OS13 Style Theme & Control Center”, “X Launcher Lite: With OS13 Style Theme & Wallpaper”, “X Icon Changer - Customize App Icon & Shortcut”, “X Launcher - Cool, Multi-style Launcher 2020”, “X Launcher for Phone X Max - OS 12 Theme Launcher”, “ibis Paint X”, “HD X Player - All Format HD Video Player 2020”, “Telegram X”, “X Video Downloader - Free Video Downloader 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “icons”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “icons