"html" App Store Keywords Research Case | ASOTools
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"html" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “html” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “привет сосед”, “tightvnc”, “province”, “lloyds bank”, “kl”, “boingo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “html” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword html from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
w3school html 39 3 250+ 40
html color codes 39 2 250+ 37
html & css 33 3 250+ 39
html editor 32 13 250+ 64
html5 30 20 250+ 67

The search volume of the core keyword html in Google App Store reached 47, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HTML Website Inspector - View & Edit Website HTML hmtl 55 4
2
Learn HTML html 5 27 4
3
TrebEdit - Mobile HTML Editor wysiwyg html editor 16 7
4
anWriter free HTML editor html autocomplete 12 4
5
HTML Viewer html viewer 28 13
6
Learn HTML html charsetu003dutf-8 ≤5 29
7
Learn HTML html coding 23 3
8
HTML Reader/ Viewer html reader 8 7
9
Inspect and Edit HTML Live inspect 35 56
10
HTML Editor html editor 32 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamil 77 38 249 178
bings 77 23 250+ 123
emailed 77 17 250+ 108
maiñ 75 55 249 209
bing 72 49 250+ 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail giamail 100 74
2
myMail: Email App for Gmail, Hotmail & AOL E-Mail почту 61 42
3
Gmail Go google jmail 55 30
4
Email - Mail for Gmail Outlook & All Mailbox mailbox for gmail 15 13
5
Temp Mail - Free Instant Temporary Email Address temp.mail 60 30
6
Google Drive google drivs 85 42
7
Instant Email Address - Multipurpose free email! email id creation 33 13
8
Gallery Go by Google Photos gallery google 16 19
9
Contacts контактов 58 24
10
Google Meet goigle meets 83 57

These five keywords: “gamil”, “bings”, “emailed”, “maiñ”, “bing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “myMail: Email App for Gmail, Hotmail & AOL E-Mail”, “Gmail Go”, “Email - Mail for Gmail Outlook & All Mailbox”, “Temp Mail - Free Instant Temporary Email Address”, “Google Drive”, “Instant Email Address - Multipurpose free email!”, “Gallery Go by Google Photos”, “Contacts”, “Google Meet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “html”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “html