"magoosh" App Store Keywords Research Case | ASOTools
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"magoosh" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “magoosh” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shahid afridi”, “coat of arms”, “chloride”, “krunkerio”, “nbc sport”, “knives out”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “magoosh” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword magoosh from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
magoosh gre 27 18 250+ 116
magoosh gmat 15 16 250+ 121
magoosh ielts 10 2 250+ 58
magoosh toefl 9 14 248 114
magoosh vocab 7 4 250+ 69

The search volume of the core keyword magoosh in Google App Store reached 34, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
GRE Vocabulary Flashcards gre 43 54
2
Vocabulary Builder - Test Prep vacabulary 48 12
3
GRE Prep & Practice by Magoosh gre exam 31 3
4
Mental Math Practice arithmatic 39 8
5
TOEFL Prep & Practice from Magoosh toefl prep 16 4
6
English Grammar Practice english grammar flashcards ≤5 4
7
Magoosh GMAT Prep & Practice gmat 37 26
8
SAT Test Prep by Magoosh magoosh sat ≤5 2
9
IELTS Exam Preparation: Vocabulary Flashcards iets 18 33
10
TOEFL English Vocabulary Cards 托福英语词汇 ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wtweather 100 32 250+ 168
fweather 100 25 250+ 179
fobuk 100 30 249 244
wotchap 90 30 249 245
roblocxx 88 63 250+ 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
What The Forecast?!! swearing weather 45 17
2
Fu*** Weather (Funny Weather) fweather 100 25
3
HumorCast - Authentic Weather humor cast 7 22
4
Grumpy Cat Weather lil bub cat weather report ≤5 30
5
Weather Forecast & Accurate Local Weather & Alerts focast 51 21
6
Weather Forecast & Snow Radar: The Weather Channel waether 100 32
7
AccuWeather: Live weather radar & local forecast weatheroo 100 73
8
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
9
Weather & Widget - Weawow eye in sky 33 29
10
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22

These five keywords: “wtweather”, “fweather”, “fobuk”, “wotchap”, “roblocxx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “What The Forecast?!!”, “Fu*** Weather (Funny Weather)”, “HumorCast - Authentic Weather”, “Grumpy Cat Weather”, “Weather Forecast & Accurate Local Weather & Alerts”, “Weather Forecast & Snow Radar: The Weather Channel”, “AccuWeather: Live weather radar & local forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “Weather & Widget - Weawow”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “magoosh”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “magoosh