"drivers ed" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “drivers ed” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “free movies online to watch”, “mama”, “trolley”, “dubs”, “design dresses”, “serve american express”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “drivers ed” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword drivers ed from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
drivers education 11 4 249 61
california drivers ed 11 2 250+ 29
drivers ed california 8 2 250+ 28
aceable drivers ed 6 32 250+ 238
drivers ed.com 6 3 250+ 51

The search volume of the core keyword drivers ed in Google App Store reached 37, its difficulty level reached 4, and the number of apps related to it reached 249, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Drivers Ed driver's ed 33 2
2
Aceable Drivers Ed acceptable 50 32
3
Drivers Ed: US Driving Test 2020 Free driving lessons on demand ≤5 30
4
DMV Permit Practice, Drivers Test & Traffic Signs itestdrive 51 58
5
DMV WRITTEN TEST: Free DMV Tests for All 50 States dmv written test 29 2
6
RoadReady road ready 25 20
7
DMV Practice Test 2020 dmv practice test 36 4
8
F-Online - DrivingLicence 2020 scuola guida 31 9
9
DMV Practice Test by Zutobi zutobi 11 35
10
DMV Permit Practice Test Genie: Driving & CDL Prep driving tests 33 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ca 60 68 250+ 39
dmv 60 65 250+ 20
il 56 67 250+ 225
ed 56 65 250+ 20
ct 56 61 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CA Lottery Official App lotteey 65 10
2
Cartoon Network App catoons 72 21
3
CA DMV dmv 60 65
4
CA Mobile Authenticator ca mobile authenticator 9 25
5
CA Mobile OTP ca technologies 16 22
6
Call of Duty®: Mobile call of duty 69 19
7
CA Standards california department of education ≤5 30
8
CA Real Estate Pocket Prep real estate exam prep & review ≤5 30
9
CA Service Management ca service desk ≤5 9
10
ABC30 Central CA abc 30 news 25 35

These five keywords: “ca”, “dmv”, “il”, “ed”, “ct”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CA Lottery Official App”, “Cartoon Network App”, “CA DMV”, “CA Mobile Authenticator”, “CA Mobile OTP”, “Call of Duty®: Mobile”, “CA Standards”, “CA Real Estate Pocket Prep”, “CA Service Management”, “ABC30 Central CA”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “drivers ed”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “drivers ed