"99" App Store Keywords Research Case | ASOTools
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"99" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “99” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “restocks”, “pennsylvania lottery”, “iris”, “tucson”, “duterte”, “豆瓣”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “99” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 99 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
999 55 43 250+ 155
99 cents only store 43 43 249 216
4399 41 40 250+ 228
the 99 names of allah 38 2 250+ 25
brooklyn 99 36 42 250+ 202

The search volume of the core keyword 99 in Google App Store reached 43, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
99 - Private Driver and Taxi 99 pop 21 18
2
Woody 99 - Sudoku Block Puzzle - Free Mind Games teteis 99 33 30
3
99 Restaurants 99 restaurant 34 44
4
Wooduku99 woodoku 99 ≤5 30
5
99 dead pirates предзаказ игры ≤5 24
6
Wood Block 99 - Wooden Sudoku Puzzle word block 99 ≤5 10
7
99 Jamz 99 jamz 16 4
8
99acres Real Estate & Property acers 55 35
9
99.co Singapore 99.co agent ≤5 25
10
99 Bitcoins - Bitcoin Price, News and Help asterisco 99 ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tetjis 60 61 249 243
asmaul husna 56 30 250+ 29
ashley madison 55 36 250+ 201
acers 55 35 250+ 167
woodys 51 8 249 58

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tetris® tetris 61 19
2
Woodoku woodcock 29 35
3
Hungry Shark Evolution shark 57 71
4
Block Crush - Popular Classic Puzzle Games block puzzle 41 65
5
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
6
Google Drive drive google 85 41
7
Bubble Shooter bobble shooting 60 26
8
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
9
Skype - free IM & video calls skype 71 25
10
SoundCloud - Play Music, Audio & New Songs spundcloud 75 50

These five keywords: “tetjis”, “asmaul husna”, “ashley madison”, “acers”, “woodys”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tetris®”, “Woodoku”, “Hungry Shark Evolution”, “Block Crush - Popular Classic Puzzle Games”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Google Drive”, “Bubble Shooter”, “Spotify: Listen to new music, podcasts, and songs”, “Skype - free IM & video calls”, “SoundCloud - Play Music, Audio & New Songs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “99”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “99