"house plants" App Store Keywords Research Case | ASOTools
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"house plants" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “house plants” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “challah”, “list shopping”, “droom”, “big foot”, “gummy bear”, “sigils”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “house plants” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword house plants from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
light meter for house plants ≤5 3 250+ 57
app to identify house plants ≤5 2 248 41
cute and tiny house plants ≤5 30 250+ 96
house plants light meter ≤5 30 250+ 94
cute & tiny house plants ≤5 30 249 64

The search volume of the core keyword house plants in Google App Store reached 34, its difficulty level reached 3, and the number of apps related to it reached 249, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Jungle ???? House Plant Care Scheduler???? indoor plants 51 30
2
House Indoor Plants lucky plants for home 11 30
3
Hedira: Plants are for life florish 31 25
4
Indoor Plant Guide Pocket Edition indoor plant 51 8
5
Waterbot: Plants watering + Gardening haworthia 34 44
6
Vera: Plant Care Made Simple the sill 23 24
7
Houseplants le piante raccontano. miti e leggende ≤5 30
8
PictureThis: Identify Plant, Flower, Weed and More plant 52 65
9
Plant Identification leaves 51 49
10
Indoor Plants indoor plants app in hindi ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
focussed 65 33 249 161
focuses 65 21 250+ 183
focus 59 70 250+ 67
natures 58 5 150 72
zombiedu 56 62 250+ 249

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AppBlock - Stay Focused (Block Websites & Apps) ban apps 31 30
2
Stay Focused - App Block & Website Block restricting 43 40
3
Focus Plant - Stay Focused, Study Timer, Focus App stufy 50 22
4
Forest: Stay focused focuses 65 21
5
Focus To-Do: Pomodoro Timer & To Do List pomodoros timer 38 6
6
Brain Focus Productivity Timer verimlilik 6 19
7
Focus, Commit - Be Focused with Pomodoro Timer be focused pro 6 9
8
Study Bunny: Focus Timer stydy 50 23
9
Engross: Focus Timer, To-Do List & Day Planner executive dysfunction 29 17
10
Flipd Focus & Study Timer fliped 33 43

These five keywords: “focussed”, “focuses”, “focus”, “natures”, “zombiedu”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AppBlock - Stay Focused (Block Websites & Apps)”, “Stay Focused - App Block & Website Block”, “Focus Plant - Stay Focused, Study Timer, Focus App”, “Forest: Stay focused”, “Focus To-Do: Pomodoro Timer & To Do List”, “Brain Focus Productivity Timer”, “Focus, Commit - Be Focused with Pomodoro Timer”, “Study Bunny: Focus Timer”, “Engross: Focus Timer, To-Do List & Day Planner”, “Flipd Focus & Study Timer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “house plants”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “house plants