"horário de ônibus" App Store Keywords Research Case | ASOTools
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"horário de ônibus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horário de ônibus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hsv”, “apple store”, “live video cricket”, “منصه”, “develop”, “grows”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horário de ônibus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horário de ônibus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horário de ônibus curitiba 7 24 249 202
horário de ônibus bhtrans ≤5 24 250+ 206
horário de ônibus curitiba e região metropolitana ≤5 23 248 237
horário de ônibus feira de santana ≤5 23 248 215
horário de ônibus aracaju ≤5 18 250+ 176

The search volume of the core keyword horário de ônibus in Google App Store reached 39, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 164 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RouteShout 2.0 routeshout 2.0 6 22
2
MuniMobile muni 29 45
3
QuickTrack Chicago - CTA Metra metra train schedule 18 7
4
Apucarana - Horario dos Ônibus aplicativo tccc maringa ≤5 24
5
Singabus - Singapore Bus Timing + MRT app SG singapore bustime ≤5 6
6
TransitDB Vancouver itransit vancouver ≤5 30
7
Ride Smart Bus smartbus 19 13
8
DC Transit : WMATA Metro & Bus Tracker App wmata 28 9
9
Salvador Bus - Linhas e horários offline horário de ônibus salvador ≤5 9
10
Bus Santa Maria - RS nativa fm santa maria rs ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wearthe 100 31 250+ 194
wearher 100 31 250+ 192
traset 100 29 250+ 186
waethar 100 30 250+ 205
bebay 90 60 250+ 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather Forecast - Live Maps & Alerts blight watch ≤5 30
2
Weather World All Countries world weather map 18 14
3
Weather Live Channel & Local Weather Network yandex.weather online forecast ≤5 30
4
FOX 10 Phoenix Weather – Radar & Alerts fox 10 weather 14 5
5
Weather forecast weathernews inc ≤5 30
6
FOX 35 Orlando: Weather Radar & Alerts weather orlando florida 33 30
7
Weather Forecast 天气快报-查出行天气必备app ≤5 30
8
live weather widget accurate live weather widget accurate ≤5 30
9
Live Weather Radar : Alerts, Widgets and Forecast 5 day weather free ≤5 10
10
Today Weather Timeline weather timeline ≤5 10

These five keywords: “wearthe”, “wearher”, “traset”, “waethar”, “bebay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather Forecast - Live Maps & Alerts”, “Weather World All Countries”, “Weather Live Channel & Local Weather Network”, “FOX 10 Phoenix Weather – Radar & Alerts”, “Weather forecast”, “FOX 35 Orlando: Weather Radar & Alerts”, “Weather Forecast”, “live weather widget accurate”, “Live Weather Radar : Alerts, Widgets and Forecast”, “Today Weather Timeline”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horário de ônibus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horário de ônibus