"horse races" App Store Keywords Research Case | ASOTools
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"horse races" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horse races” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “барбоскины”, “•sudoku”, “pick up line”, “pokemon tv”, “энергия”, “weed”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horse races” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horse races from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horse races now 10 4 250+ 69
horse races now, llc ≤5 30 250+ 226
omg horse races free ≤5 30 250+ 57
my haven horse racing . wild horses races game ≤5 30 250+ 173
horse races now app ≤5 30 250+ 115

The search volume of the core keyword horse races in Google App Store reached 46, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horse Races Now today race card 41 30
2
Photo Finish Horse Racing hores racing 46 6
3
Rival Stars Horse Racing race horses 46 6
4
Horse Racing 3D caballos de carreras 29 8
5
Horse Racing Games 2020: Derby Riding Simulator race horsing games 16 6
6
Horse Racing Manager 2020 hres ≤5 30
7
Free Horse Racing Picks & Tips - TVG NYRA Bet Help tvg 48 33
8
Horse Racing - Derby Quest Race Horse Riding Games ghoda race wala game ≤5 5
9
Virtual Horse Racing 3D horse racing 3d 2015 free ≤5 6
10
Cowboys Horse Racing Field lone cowboy ranger horse racing games free ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
greyhounds 58 31 249 146
william hill 58 15 249 126
the games i downloaded 58 30 250+ 240
horse 56 75 250+ 122
horse racing results 56 4 250+ 56

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Greyhound Lines grayhound 58 46
2
Hounds of Fury: Greyhound Racing Game racing greyhounds 23 12
3
The Greyhound Tipster the greyhound tipster ≤5 30
4
Simple Greyhound Racing simple greyhound racing ≤5 30
5
Greyhound Wallpaper foto de perro galgo ≤5 2
6
Pro Racing Greyhound greyhound star ≤5 30
7
Greyhound Dog Race greyhound handicapping ≤5 19
8
Galgos - Assistir corridas e ver resultados jogo de galgo ≤5 30
9
???? Greyhound Wallpapers greyhound family ≤5 30
10
Greyhound Family greyhound family ≤5 30

These five keywords: “greyhounds”, “william hill”, “the games i downloaded”, “horse”, “horse racing results”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Greyhound Lines”, “Hounds of Fury: Greyhound Racing Game”, “The Greyhound Tipster”, “Simple Greyhound Racing”, “Greyhound Wallpaper”, “Pro Racing Greyhound”, “Greyhound Dog Race”, “Galgos - Assistir corridas e ver resultados”, “???? Greyhound Wallpapers”, “Greyhound Family”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horse races”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horse races