"энергия" App Store Keywords Research Case | ASOTools
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"энергия" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “энергия” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “home advisor”, “browser games”, “italian translation english”, “flo rida”, “freed”, “tik ok”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “энергия” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword энергия from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
энергия тк 23 43 248 237
тк энергия отслеживание 12 39 248 247
отслеживание посылок тк энергия ≤5 27 248 246
отследить посылку тк энергия ≤5 27 248 245
отслеживание груза тк энергия ≤5 27 248 245

The search volume of the core keyword энергия in Google App Store reached 33, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ТК Энергия энергия тк 23 43
2
Reactor ☢️ - Idle Manager- Energy Sector Tycoon power plant 39 15
3
Наша Энергия энергия тк 23 43
4
Emporia Energy emporia energy 7 33
5
Transcender Healing - Heal yourself energies 50 25
6
22 Energy 22 38 48
7
Energy: Anti Stress Loops ebergy 50 37
8
Energy - power lines (new puzzle game) ultimate power lines-endless adventure game ≤5 30
9
Smappee Energy Monitor smappee 11 30
10
NV Energy nv energy 36 48

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
low 78 68 250+ 64
hartu potter 75 22 249 138
herey poter 75 21 249 134
harry porrer 75 19 249 123
harry potters 75 19 247 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Free Poly - Low Poly Art Puzzle Game low polly 26 7
2
LOWER - Very Low Resolution Camera lower 50 44
3
Lower Brightness Screen Filter : brightness 50 5
4
LightBlue® — Bluetooth Low Energy lightblue 40 22
5
Custom Low Battery Alert low battery 23 8
6
Night Mode - Low Brightness tela menos brilho ≤5 16
7
Battery Low Alerter low battery notification app ≤5 3
8
Night screen 밝기 조절 19 15
9
Battery Alarm - Full & Low Battery low battery camera ≤5 14
10
Blue Light Filter, Screen Dimmer - Light Delight twilight brightness app ≤5 30

These five keywords: “low”, “hartu potter”, “herey poter”, “harry porrer”, “harry potters”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Free Poly - Low Poly Art Puzzle Game”, “LOWER - Very Low Resolution Camera”, “Lower Brightness Screen Filter”, “LightBlue® — Bluetooth Low Energy”, “Custom Low Battery Alert”, “Night Mode - Low Brightness”, “Battery Low Alerter”, “Night screen”, “Battery Alarm - Full & Low Battery”, “Blue Light Filter, Screen Dimmer - Light Delight”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “энергия”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “энергия