"dress up" App Store Keywords Research Case | ASOTools
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"dress up" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dress up” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mario bautista”, “daddys”, “reckoning”, “girona”, “romans”, “chotu dada”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dress up” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dress up from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dress up games 48 30 250+ 162
dress-up games 41 21 250+ 159
dress-up 41 17 250+ 147
dress up who games 41 30 250+ 26
dress up game 38 36 250+ 170

The search volume of the core keyword dress up in Google App Store reached 41, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Trendy Fashion Styles Dress Up juegos para niñas gratis 41 39
2
College Student Girl Dress Up drees up 30 16
3
Moon'sCloset: Pastel goth dress up goth 40 48
4
Dress Up Games Free dress-up games 41 21
5
Anime Dress Up - Games For Girls anime girl 49 38
6
Anime Dress Up: Cute Anime Girls Maker cute girls 37 16
7
Unicorn Makeup Dress Up Artist unicorn princess dress up ≤5 4
8
Girl Squad Fashion - BFF Fashionista Dress Up girls fashion 24 12
9
International Fashion Stylist - Dress Up Studio international 46 66
10
Top Model Dress Up - Fashion Salon dressed girls 51 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kim kar 68 51 250+ 202
kim kardashion 68 47 250+ 197
kim kard 68 40 250+ 176
barbi 65 44 250+ 206
girl 62 94 250+ 199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
KIM KARDASHIAN: HOLLYWOOD kim kardashion 68 47
2
Kim Kardashian Dress up - Fashion Salon kim kardashian dress up fashion salon ≤5 30
3
Fake call from Kim Kardashian 2020 (prank) kim kardashian west 26 32
4
Kim Kardashian New Wallpapers kourtney and khloe ≤5 24
5
Kim Kardashian quiz for kim kardashian fans ≤5 30
6
Selfie With Kim Kardashian kim k emoji ≤5 30
7
KENDALL & KYLIE kendall jenner 45 43
8
Clue for Kim Kardashian Hollywood K Stars kim kardashian: hollywood 32 38
9
Fake video call with celebrities - WeFlex FaceTime norris nuts 45 37
10
BRITNEY SPEARS: AMERICAN DREAM brittney spears 61 34

These five keywords: “kim kar”, “kim kardashion”, “kim kard”, “barbi”, “girl”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “KIM KARDASHIAN: HOLLYWOOD”, “Kim Kardashian Dress up - Fashion Salon”, “Fake call from Kim Kardashian 2020 (prank)”, “Kim Kardashian New Wallpapers”, “Kim Kardashian”, “Selfie With Kim Kardashian”, “KENDALL & KYLIE”, “Clue for Kim Kardashian Hollywood K Stars”, “Fake video call with celebrities - WeFlex FaceTime”, “BRITNEY SPEARS: AMERICAN DREAM”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dress up”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dress up