"home workout for chest" App Store Keywords Research Case | ASOTools
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"home workout for chest" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “home workout for chest” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “units of measurement”, “marvel wallpapers”, “schema”, “mailer”, “simulation games”, “microsoft one drive”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “home workout for chest” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword home workout for chest from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chest gain workout at home for girls ≤5 7 250+ 140
home workout for chest and abs ≤5 6 250+ 126
chest workout app for women at home ≤5 6 250+ 125
abs and chest workout for women at home ≤5 6 250+ 122
chest workout apps for men at home ≤5 6 250+ 117

The search volume of the core keyword home workout for chest in Google App Store reached 33, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Home Workout - No Equipment fitness 56 78
2
30 day challenge - CHEST workout plan chest workouts 45 10
3
Chest Workouts for Men - Big Chest In 30 Days chest workouts at home 33 8
4
Chest Workout - Push ups 30 day Home workout push up chest workout at home ≤5 4
5
Chest Workout For Men(30 days Workout Plan) chest workouts for men at home ≤5 6
6
Home Workout for Men - Bodybuilding body building app 13 8
7
Upper Body Training - Chest, Arms & Back Workout upper body workouts 34 10
8
Arm Workout & Chest Workout : 30 Day Challenge biceps and chest workout 11 5
9
Home Workouts for Chest chest workout for beginners at home ≤5 30
10
Dumbbell Workout at Home - 30 Day Bodybuilding dumbbell 37 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
7 61 78 250+ 96
boobs 58 14 250+ 90
fitness 56 78 250+ 148
ftiness 56 28 250+ 184
firness 56 24 250+ 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
7-Eleven, Inc. 7. eleven 63 40
2
Seven - 7 Minute Workout seven 46 62
3
Moy 7 the Virtual Pet Game may 45 58
4
Top 7 - family word game 7 pop ≤5 16
5
7 Minute Workout minute 46 64
6
7NOW: Food & Alcohol Delivery convenience store 58 22
7
ABC 7 New York channel 7 news 40 9
8
SIERRA 7 - Tactical Shooter taction 38 49
9
ABC 7 Chicago chicago news 39 7
10
WSVN - 7 News Miami 7 channel news 43 7

These five keywords: “7”, “boobs”, “fitness”, “ftiness”, “firness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “7-Eleven, Inc.”, “Seven - 7 Minute Workout”, “Moy 7 the Virtual Pet Game”, “Top 7 - family word game”, “7 Minute Workout”, “7NOW: Food & Alcohol Delivery”, “ABC 7 New York”, “SIERRA 7 - Tactical Shooter”, “ABC 7 Chicago”, “WSVN - 7 News Miami”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “home workout for chest”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “home workout for chest